# Electronica 24: A Glimpse into Asteelflash's Innovative Future with Nicolas Denis and Dragan Persic

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2025-01-06
- Length: 13m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2025-01-06-electronica-24-a-glimpse-into-asteelflashs-innovative-future-with-nicolas-denis

## Summary

Nicolas Denis, CEO of Asteelflash Group, and Dragan Persic, GM of their Tunisia facility, discuss the company's strategic resilience and operational pivots during a challenging 2024. They highlight Asteelflash's global footprint, including facilities in Tunisia, Poland, China, and Tijuana, and explain how balancing automation with skilled manual labor allows them to handle high-mix, low-volume orders effectively. The leaders express confidence in a market recovery by late 2025, driven by new business ramp-ups and investments in advanced manufacturing engineering.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2025-01-06-electronica-24-a-glimpse-into-asteelflashs-innovative-future-with-nicolas-denis#t=8) Introduction: Asteelflash's 2024 Performance and Global Footprint
- [1:40](https://hardwarepodcasts.com/podcast/ems-c-level/2025-01-06-electronica-24-a-glimpse-into-asteelflashs-innovative-future-with-nicolas-denis#t=100) Tunisia Facility: Resilience, Automation, and Advanced Manufacturing
- [4:43](https://hardwarepodcasts.com/podcast/ems-c-level/2025-01-06-electronica-24-a-glimpse-into-asteelflashs-innovative-future-with-nicolas-denis#t=283) Balancing Automation with Manual Labor and High-Mix/Low-Volume Strategy
- [6:29](https://hardwarepodcasts.com/podcast/ems-c-level/2025-01-06-electronica-24-a-glimpse-into-asteelflashs-innovative-future-with-nicolas-denis#t=389) Factory Reconfiguration and Operational Optimization
- [8:17](https://hardwarepodcasts.com/podcast/ems-c-level/2025-01-06-electronica-24-a-glimpse-into-asteelflashs-innovative-future-with-nicolas-denis#t=497) Customer Challenges, Cash Flow, and Market Recovery Outlook

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

large enterprises

## Mentioned

- Asteelflash Group (company)
- Tunisia (other)
- Poland (other)
- China (other)
- Tijuana (other)
- Romania (other)
- Morocco (other)
- Koh Young (company)
- IPC (company)

## Related episodes from other shows

- [#007 - How one company wants to radically cut down the lead-time of electronics manufacturing of all volumes, with Radu Diaconescu of Swie.io, Switzerland](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-01-04-007-how-one-company-wants-to-radically-cut-down-the-lead-time-of-electronics-man) (The Hardware Entrepreneur)
- [Smarter Manufacturing in an Evolving Ecosystem w/ Chris Lupfer](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-02-04-smarter-manufacturing-in-an-evolving-ecosystem-w-chris-lupfer) (The Manufacturing Executive)
- [120: Imbue All of the Choices](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-01-18-120-imbue-all-of-the-choices) (Thoroughly Considered)
- [The State of Manufacturing: Resilience in Uncertain Times with Willem Sundblad](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-02-07-the-state-of-manufacturing-resilience-in-uncertain-times-with-willem-sundblad) (Manufacturing Happy Hour)
- [Building for Long-Term Success w/ Ron Speicher and David Craft](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-08-29-building-for-long-term-success-w-ron-speicher-and-david-craft) (The Manufacturing Executive)

## Citing this page

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