# Electronics 24: Navigating Slovenia's EMS Industry with SG Automotive's Klaus Schuster and Eric Miscoll

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2024-12-19
- Length: 11m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-19-electronics-24-navigating-slovenias-ems-industry-with-sg-automotives-klaus-schus

## Summary

Klaus Schuster, CEO of SG Automotive (SGA), an EMS provider in Slovenia with €20 million turnover and 130 employees, discusses navigating fierce competition in the contract electronics manufacturing industry. He explains how SGA leverages its automotive DNA, I-Def certification, and a high-touch customer service culture to differentiate itself from larger competitors and maintain stability during a market downturn. Schuster highlights the importance of flexible resource investment and personal relationships in securing projects when traditional forecasting fails.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-19-electronics-24-navigating-slovenias-ems-industry-with-sg-automotives-klaus-schus#t=8) Introduction: SG Automotive Overview
- [1:19](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-19-electronics-24-navigating-slovenias-ems-industry-with-sg-automotives-klaus-schus#t=79) Market Landscape and Competition
- [2:12](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-19-electronics-24-navigating-slovenias-ems-industry-with-sg-automotives-klaus-schus#t=132) Differentiation Through Quality and Service
- [4:12](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-19-electronics-24-navigating-slovenias-ems-industry-with-sg-automotives-klaus-schus#t=252) Sales Strategy and Customer Relationships
- [9:21](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-19-electronics-24-navigating-slovenias-ems-industry-with-sg-automotives-klaus-schus#t=561) Industry Outlook and Future Growth

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- SG Automotive (company)
- IPC (company)
- Koh Young (company)
- Global Electronics Association (company)
- electronica 2024 (other)

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- [Building for Long-Term Success w/ Ron Speicher and David Craft](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-08-29-building-for-long-term-success-w-ron-speicher-and-david-craft) (The Manufacturing Executive)
- [What the U.S. Can Learn From the German Manufacturing Model w/ Jon DeSouza](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-11-what-the-u-s-can-learn-from-the-german-manufacturing-model-w-jon-desouza) (The Manufacturing Executive)
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- [Managing in a Pandemic | Intel: Meet The New Boss | Arm @ 30](https://hardwarepodcasts.com/podcast/ee-times-current/2021-01-22-managing-in-a-pandemic-intel-meet-the-new-boss-arm-30) (EE Times Current)

## Citing this page

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