# IPC at Electronica 24: Unifying the Electronics Industry with Sanjay Huprikar

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2024-12-12
- Length: 9m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-unifying-the-electronics-industry-with-sanjay-huprikar

## Summary

Philip Stoughton interviews Sanjay Huprikar, President of Europe and South Asia Operations at IPC, about the organization's role at Electronica 2024. They discuss IPC's strategic efforts to unify the European EMS and PCB industry, foster bilateral learning with the EU, and the importance of storytelling in advocacy. The conversation highlights the success of bringing together CEOs, policymakers, and engineers to address supply chain challenges and shape future industry standards.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-unifying-the-electronics-industry-with-sanjay-huprikar#t=8) Introduction and IPC's Electronica Presence
- [0:52](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-unifying-the-electronics-industry-with-sanjay-huprikar#t=52) Unifying the Industry and EU Advocacy
- [2:12](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-unifying-the-electronics-industry-with-sanjay-huprikar#t=132) Bilateral Learning and Government Relations
- [4:03](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-unifying-the-electronics-industry-with-sanjay-huprikar#t=243) Tailoring Advocacy to Regional Challenges
- [4:31](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-unifying-the-electronics-industry-with-sanjay-huprikar#t=271) Technical Presentations and ESG
- [6:26](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-unifying-the-electronics-industry-with-sanjay-huprikar#t=386) The Power of Storytelling in Advocacy
- [8:07](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-unifying-the-electronics-industry-with-sanjay-huprikar#t=487) CEO Engagement and Future Events

## Topics

- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Maker community & events](https://hardwarepodcasts.com/topic/maker-community)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

established companies

## Mentioned

- IPC (company)
- Electronica 2024 (other)
- ASMPT (company)
- GPV (company)
- Otto (company)
- Koh Young (company)
- Global Electronics Association (company)

## Related episodes from other shows

- [Trade Show or Conference?](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-07-11-trade-show-or-conference) (The Amp Hour)
- [What to Expect at IPC APEX 2025: Standards, Innovation & Networking](https://hardwarepodcasts.com/podcast/ontrack/2025-04-16-what-to-expect-at-ipc-apex-2025-standards-innovation-networking) (OnTrack)
- [World Trade Futurity (WTF)](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-11-11-world-trade-futurity-wtf) (The Amp Hour)
- [PCB West 2025: Electronics Industry Insights with Mike Buetow](https://hardwarepodcasts.com/podcast/ontrack/2025-10-31-pcb-west-2025-electronics-industry-insights-with-mike-buetow) (OnTrack)
- [How Technology is Changing the Manufacturing Game w/ Dr. John Mitchell](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-06-22-how-technology-is-changing-the-manufacturing-game-w-dr-john-mitchell) (The Manufacturing Executive)

## Citing this page

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