# IPC at Electronica 24: Strategic Collaboration and Self-Reliance in a Global Market

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2024-12-12
- Length: 6m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-strategic-collaboration-and-self-reliance-in-a-global-mark

## Summary

Alison James, Senior Director of Europe Government Relations at IPC, discusses the strategic collaboration between the electronics industry and the European Commission at Electronica 2024. She highlights the importance of the electronic stakeholder dialogue and the need for a unified EU-level manufacturing strategy to address geopolitical shifts and protectionism. James emphasizes Macron's metaphor of Europe needing to become 'omnivores' rather than 'herbivores' to ensure self-reliance in critical supply chains, from silicon to non-conductive components (NCC).

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-strategic-collaboration-and-self-reliance-in-a-global-mark#t=8) Introduction and EU Stakeholder Dialogue
- [1:32](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-strategic-collaboration-and-self-reliance-in-a-global-mark#t=92) Navigating EU Complexity and the Draghi Report
- [2:47](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-strategic-collaboration-and-self-reliance-in-a-global-mark#t=167) Geopolitical Shifts and Macron's Omnivore Metaphor
- [4:14](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-strategic-collaboration-and-self-reliance-in-a-global-mark#t=254) Harmonizing Industry Voices and the Call to Action
- [6:30](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-strategic-collaboration-and-self-reliance-in-a-global-mark#t=390) Conclusion: Need for EU Manufacturing Strategy

## Topics

- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

large enterprises

## Mentioned

- IPC (company)
- European Commission (company)
- Koh Young (company)
- Global Electronics Association (company)

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- [Bonus Episode: Resilient Supply Chains for Robotics (ERF 2026)](https://hardwarepodcasts.com/podcast/robot-talk/2026-06-01-bonus-episode-resilient-supply-chains-for-robotics-erf-2026) (Robot Talk)
- [Trade Show or Conference?](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-07-11-trade-show-or-conference) (The Amp Hour)
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- [Passing Storm or New Normal? How Should We Think of Today's Electronics Supply Chain?](https://hardwarepodcasts.com/podcast/moores-lobby/2022-11-22-passing-storm-or-new-normal-how-should-we-think-of-todays-electronics-supply-cha) (Moore's Lobby)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-12-ipc-at-electronica-24-strategic-collaboration-and-self-reliance-in-a-global-mark. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EMS@C-LEVEL.