# Electronica 24: AI and Digital Transformation in Supply Chain Management with Sourceability's Rob Picken

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2024-12-03
- Length: 12m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-03-electronica-24-ai-and-digital-transformation-in-supply-chain-management-with-sou

## Summary

Rob Picken, Sourceability's SVP of Digital Transformation, explains how AI-driven data transparency can repair strained relationships between OEMs and EMS partners exposed by the pandemic. He details how Sourceability's platforms, including Source Engine and Data Link, help consolidate supplier choices and eliminate human error in data normalization to improve decision-making. Picken highlights the use of an internal SaaS team to deploy AI for parsing unstructured customer data and predicting supply chain trends to prevent issues like double-ordering.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-03-electronica-24-ai-and-digital-transformation-in-supply-chain-management-with-sou#t=8) Introduction: Rob Picken and Sourceability's Digital Transformation Role
- [1:30](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-03-electronica-24-ai-and-digital-transformation-in-supply-chain-management-with-sou#t=90) Sourceability's Source Engine and Data Link Products
- [2:51](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-03-electronica-24-ai-and-digital-transformation-in-supply-chain-management-with-sou#t=171) Pandemic Supply Chain Transparency and Trust Issues
- [4:43](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-03-electronica-24-ai-and-digital-transformation-in-supply-chain-management-with-sou#t=283) Consolidating EMS Suppliers and Reducing OEM Tension
- [6:49](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-03-electronica-24-ai-and-digital-transformation-in-supply-chain-management-with-sou#t=409) AI Applications: Error Reduction and Customized Data Delivery
- [9:02](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-03-electronica-24-ai-and-digital-transformation-in-supply-chain-management-with-sou#t=542) Sourceability's SaaS Team and Unstructured Data Processing
- [10:19](https://hardwarepodcasts.com/podcast/ems-c-level/2024-12-03-electronica-24-ai-and-digital-transformation-in-supply-chain-management-with-sou#t=619) AI-Driven Demand Prediction and Legacy Node Trends

## Topics

- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Quality & yield](https://hardwarepodcasts.com/topic/quality-and-yield)

## Most relevant to

companies scaling up

## Mentioned

- Sourceability (company)
- Source Engine (product)
- Data Link (product)
- IPC (company)
- Koh Young (company)
- Global Electronics Association (company)

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## Citing this page

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