# Electronica 24: Redefining Manufacturing Partnerships with Hanza Group CSO Mattia Lindhe

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2024-11-29
- Length: 12m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2024-11-29-electronica-24-redefining-manufacturing-partnerships-with-hanza-group-cso-mattia

## Summary

Mattias Lindhe, the newly appointed Chief Strategy Officer of Hanza Group, discusses the company's strategy of vertical integration and global expansion in response to shifting geopolitical dynamics and tariff concerns. He explains how Hanza differentiates itself from traditional EMS providers by offering complete manufacturing solutions, citing examples like forklifts and reverse vending machines produced in single clusters. Lindhe also outlines Hanza's approach to digital transformation, including the use of AI for efficiency and VR for remote facility tours, while noting the company's resilience during the current market downturn.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2024-11-29-electronica-24-redefining-manufacturing-partnerships-with-hanza-group-cso-mattia#t=8) Introduction and Role Overview
- [1:32](https://hardwarepodcasts.com/podcast/ems-c-level/2024-11-29-electronica-24-redefining-manufacturing-partnerships-with-hanza-group-cso-mattia#t=92) Global Expansion and Tariff Strategy
- [3:37](https://hardwarepodcasts.com/podcast/ems-c-level/2024-11-29-electronica-24-redefining-manufacturing-partnerships-with-hanza-group-cso-mattia#t=217) Vertical Integration and Complete Solutions
- [5:04](https://hardwarepodcasts.com/podcast/ems-c-level/2024-11-29-electronica-24-redefining-manufacturing-partnerships-with-hanza-group-cso-mattia#t=304) Market Resilience and Manufacturing Examples
- [7:42](https://hardwarepodcasts.com/podcast/ems-c-level/2024-11-29-electronica-24-redefining-manufacturing-partnerships-with-hanza-group-cso-mattia#t=462) AI, Automation, and Digital Transformation
- [10:59](https://hardwarepodcasts.com/podcast/ems-c-level/2024-11-29-electronica-24-redefining-manufacturing-partnerships-with-hanza-group-cso-mattia#t=659) Future Outlook and Market Rebound

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Hanza Group (company)
- Flex (company)
- Orbit One (company)
- Narva (company)
- IPC (company)
- Koh Young (company)
- Global Electronics Association (company)
- USMCA (other)
- NAFTA (other)

## Related episodes from other shows

- [What the U.S. Can Learn From the German Manufacturing Model w/ Jon DeSouza](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-11-what-the-u-s-can-learn-from-the-german-manufacturing-model-w-jon-desouza) (The Manufacturing Executive)
- [CircuitHub, 12 Years Later with Andrew Seddon](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon) (The Amp Hour)
- [OnTrack PCB Design Podcast 2025 Year in Review](https://hardwarepodcasts.com/podcast/ontrack/2025-12-30-ontrack-pcb-design-podcast-2025-year-in-review) (OnTrack)
- [Preserving Brand Legacy While Expanding Global Footprint w/ Todd Smith](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-01-06-preserving-brand-legacy-while-expanding-global-footprint-w-todd-smith) (The Manufacturing Executive)
- [CEO Interview: Hassane El-Khoury is Getting Onsemi Focused](https://hardwarepodcasts.com/podcast/ee-times-current/2021-08-20-ceo-interview-hassane-el-khoury-is-getting-onsemi-focused) (EE Times Current)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ems-c-level/2024-11-29-electronica-24-redefining-manufacturing-partnerships-with-hanza-group-cso-mattia. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EMS@C-LEVEL.