# Zero Defects in Manufacturing: A Deep Dive into Advanced AOI Solutions with Aaron Shelton from WIT

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2024-10-30
- Length: 3m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2024-10-30-zero-defects-in-manufacturing-a-deep-dive-into-advanced-aoi-solutions-with-aaron

## Summary

Aaron Shelton from WIT, a Japanese company, explains how their verification tool enhances Automated Optical Inspection (AOI) systems by allowing operators to review live camera images and make accurate judgments, thereby reducing defect escapes. He highlights the growing opportunity in the Mexican market as Asian manufacturers relocate operations there, emphasizing the critical role of local partner Quiptech in providing service, support, and brand awareness. Shelton notes that understanding local customer mindsets and processes is essential for successful market adoption in this unique region.

## Chapters

- [0:02](https://hardwarepodcasts.com/podcast/ems-c-level/2024-10-30-zero-defects-in-manufacturing-a-deep-dive-into-advanced-aoi-solutions-with-aaron#t=2) Introduction to WIT and AOI Verification
- [0:22](https://hardwarepodcasts.com/podcast/ems-c-level/2024-10-30-zero-defects-in-manufacturing-a-deep-dive-into-advanced-aoi-solutions-with-aaron#t=22) Product Functionality and Zero Defects Goal
- [1:10](https://hardwarepodcasts.com/podcast/ems-c-level/2024-10-30-zero-defects-in-manufacturing-a-deep-dive-into-advanced-aoi-solutions-with-aaron#t=70) Market Presence and Asian Relocation to Mexico
- [1:54](https://hardwarepodcasts.com/podcast/ems-c-level/2024-10-30-zero-defects-in-manufacturing-a-deep-dive-into-advanced-aoi-solutions-with-aaron#t=114) The Role of Local Partner Quiptech
- [2:30](https://hardwarepodcasts.com/podcast/ems-c-level/2024-10-30-zero-defects-in-manufacturing-a-deep-dive-into-advanced-aoi-solutions-with-aaron#t=150) Importance of Local Support and Customer Mindset

## Topics

- [Quality & yield](https://hardwarepodcasts.com/topic/quality-and-yield)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

established companies

## Mentioned

- WIT (company)
- Quiptech (company)
- AOI (tool)

## Related episodes from other shows

- [Nearshoring Manufacturing from Asia to Mexico: Risks, Rewards, and Realities w/ Matt Hannula](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-10-07-nearshoring-manufacturing-from-asia-to-mexico-risks-rewards-and-realities-w-matt) (The Manufacturing Executive)
- [Starting Small With AI and Emerging Manufacturing Technology w/ Jarred Knecht](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-30-starting-small-with-ai-and-emerging-manufacturing-technology-w-jarred-knecht) (The Manufacturing Executive)
- [059: Best Practices for Quality Control on Overseas Production of Your Product](https://hardwarepodcasts.com/podcast/product-startup/2021-01-05-059-best-practices-for-quality-control-on-overseas-production-of-your-product) (Product Startup)
- [Ep. 15: Can Mexico Become Robotics’ Next Powerhouse? | The Robo Success Podcast](https://hardwarepodcasts.com/podcast/the-robo-success-podcast/2026-08-25-ep-15-can-mexico-become-robotics-next-powerhouse-the-robo-success-podcast) (The Robo Success Podcast)
- [Return of the Trade Show Jedi](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-04-11-return-of-the-trade-show-jedi) (The Amp Hour)

## Citing this page

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