# Streamlining Supply Chains and Reducing Costs: ROCKA's Rapid Global Expansion

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2024-09-19
- Length: 4m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2024-09-19-streamlining-supply-chains-and-reducing-costs-rockas-rapid-global-expansion

## Summary

Justin Worden, who joined ROCKA about a year ago, explains the company's strategy of manufacturing high-quality consumables like stencil rolls and ESD equipment in North America, specifically Guadalajara, to bypass middlemen and offer competitive pricing. He details ROCKA's rapid global expansion, including entities in the US, Canada, Brazil, China, Europe, and Australia, while maintaining its headquarters in Mexico. Worden highlights partnerships with major industry brands such as Indium, Weller, and Zestron, noting that ROCKA balances top-tier brands with lower-cost options to meet diverse market demands and ensure daily availability for customers.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/ems-c-level/2024-09-19-streamlining-supply-chains-and-reducing-costs-rockas-rapid-global-expansion#t=3) Introduction: Justin Worden and ROCKA's Global Footprint
- [1:17](https://hardwarepodcasts.com/podcast/ems-c-level/2024-09-19-streamlining-supply-chains-and-reducing-costs-rockas-rapid-global-expansion#t=77) ROCKA's In-House Manufacturing of Consumables in Guadalajara
- [2:34](https://hardwarepodcasts.com/podcast/ems-c-level/2024-09-19-streamlining-supply-chains-and-reducing-costs-rockas-rapid-global-expansion#t=154) Partnerships with Indium, Weller, and Zestron
- [3:27](https://hardwarepodcasts.com/podcast/ems-c-level/2024-09-19-streamlining-supply-chains-and-reducing-costs-rockas-rapid-global-expansion#t=207) Focus on Consumables Over Capital Equipment

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- ROCKA (company)
- Indium (company)
- Weller (company)
- Zestron (company)
- Koh Young (company)
- Global Electronics Association (company)

## Related episodes from other shows

- [Nearshoring Manufacturing from Asia to Mexico: Risks, Rewards, and Realities w/ Matt Hannula](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-10-07-nearshoring-manufacturing-from-asia-to-mexico-risks-rewards-and-realities-w-matt) (The Manufacturing Executive)
- [Overcoming Global Supply Chain Obstacles in Electronics](https://hardwarepodcasts.com/podcast/ontrack/2025-10-29-overcoming-global-supply-chain-obstacles-in-electronics) (OnTrack)
- [An interview with Macrofab - Macro Manufacturing Mechanization](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-04-02-an-interview-with-macrofab-macro-manufacturing-mechanization) (The Amp Hour)
- [Suitsupply: Fokke de Jong](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-05-01-suitsupply-fokke-de-jong) (How I Built This)
- [124: Tariff Talk](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-05-08-124-tariff-talk) (Thoroughly Considered)

## Citing this page

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