# The Secret to Successful Partnerships: Atlantech's Journey with Industry Leaders

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2024-04-23
- Length: 7m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-23-the-secret-to-successful-partnerships-atlantechs-journey-with-industry-leaders

## Summary

Nagy Bayoumi, President of Atlantech USA, explains how his company serves as a strategic extension for principals like Koh Young, Panasonic, and ERSA, focusing on solution-based sales rather than just equipment. He highlights the importance of digital integration, such as CFX and Industry 4.0, and how Atlantech’s broad customer feedback loop helps shape the product roadmaps of these manufacturers. Bayoumi details the 10-year partnership with Koh Young, noting their proactive R&D in AI and inspection technologies, which has led to deep, multi-site commitments from customers in automotive and defense sectors.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-23-the-secret-to-successful-partnerships-atlantechs-journey-with-industry-leaders#t=8) Introduction: Atlantech USA and Principal Relationships
- [0:54](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-23-the-secret-to-successful-partnerships-atlantechs-journey-with-industry-leaders#t=54) Solution-Based Sales and Customer-Centric Approach
- [1:43](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-23-the-secret-to-successful-partnerships-atlantechs-journey-with-industry-leaders#t=103) Digital Integration, CFX, and Industry 4.0
- [2:29](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-23-the-secret-to-successful-partnerships-atlantechs-journey-with-industry-leaders#t=149) The Representative's Role in Product Roadmaps
- [3:52](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-23-the-secret-to-successful-partnerships-atlantechs-journey-with-industry-leaders#t=232) Koh Young’s Innovation: SPI, AOI, and AI Solutions
- [5:28](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-23-the-secret-to-successful-partnerships-atlantechs-journey-with-industry-leaders#t=328) Customer Requirements and Long-Term Commitments

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Atlantech USA (company)
- Koh Young (company)
- Panasonic (company)
- ERSA (company)
- CFX (other)
- SPI (product)
- AOI (product)
- KSmart (product)
- Conformal Coating Inspection (product)

## Related episodes from other shows

- [Strategic Partnerships: The Key to IoT Success | Bernd Gross, CTO of Software AG | #IoTMakers E040](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-09-25-strategic-partnerships-the-key-to-iot-success-bernd-gross-cto-of-software-ag-iot) (IoT For All Podcast)
- [When Your Shop Is No Longer Bound by Geography w/ Sanjeev Singh Sahni](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-08-18-when-your-shop-is-no-longer-bound-by-geography-w-sanjeev-singh-sahni) (The Manufacturing Executive)
- [155: Down to Earth Digital Transformation Advice with Vatsal Shah](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-09-26-155-down-to-earth-digital-transformation-advice-with-vatsal-shah) (Manufacturing Happy Hour)
- [286: Why Local Execution Drives Regional Manufacturing Success: Live from Cleveland, OH](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-05-05-286-why-local-execution-drives-regional-manufacturing-success-live-from-clevelan) (Manufacturing Happy Hour)
- [Why Solutions Are the Key to IoT Adoption | Albert Behr, CEO of BehrTech | #IoTMakers E043](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-11-13-why-solutions-are-the-key-to-iot-adoption-albert-behr-ceo-of-behrtech-iotmakers) (IoT For All Podcast)

## Citing this page

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