# Incap's Strategic Growth and Market Expansion in Electronics Manufacturing with CEO Otto Puck

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2024-04-14
- Length: 7m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-14-incaps-strategic-growth-and-market-expansion-in-electronics-manufacturing-with-c

## Summary

Otto Puck, CEO of Incap, discusses the company's strategic expansion into the US market through the recent acquisition of Pennatronics, marking their first US facility. He outlines a broader North American strategy that includes opportunities in Mexico and Canada, while noting positive growth across Incap's global units despite market softening. Puck highlights the industry-wide challenge of talent scarcity, emphasizing the need to attract younger, female engineers by changing perceptions of electronics manufacturing from dirty to cutting-edge. He also addresses the integration of AI in both administrative tasks and manufacturing processes, viewing it as a collaborative tool rather than a replacement for human workers.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-14-incaps-strategic-growth-and-market-expansion-in-electronics-manufacturing-with-c#t=8) Introduction: Philip Stoughton and Otto Puck at APEX 2024
- [0:29](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-14-incaps-strategic-growth-and-market-expansion-in-electronics-manufacturing-with-c#t=29) Incap's Acquisition of Pennatronics and US Footprint
- [1:16](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-14-incaps-strategic-growth-and-market-expansion-in-electronics-manufacturing-with-c#t=76) North American Strategy: US, Mexico, and Canada
- [2:28](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-14-incaps-strategic-growth-and-market-expansion-in-electronics-manufacturing-with-c#t=148) Market Demand and Sector Performance
- [3:12](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-14-incaps-strategic-growth-and-market-expansion-in-electronics-manufacturing-with-c#t=192) Talent Scarcity and Global Resource Utilization
- [4:34](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-14-incaps-strategic-growth-and-market-expansion-in-electronics-manufacturing-with-c#t=274) Changing Perceptions to Attract Young Engineers
- [5:44](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-14-incaps-strategic-growth-and-market-expansion-in-electronics-manufacturing-with-c#t=344) AI in Manufacturing and Administration

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

companies scaling up

## Mentioned

- Incap (company)
- Pennatronics (company)
- Koh Young (company)
- APEX 2024 (other)
- Productronica (other)
- Electronica (other)

## Related episodes from other shows

- [PCB West 2025: Electronics Industry Insights with Mike Buetow](https://hardwarepodcasts.com/podcast/ontrack/2025-10-31-pcb-west-2025-electronics-industry-insights-with-mike-buetow) (OnTrack)
- [What to Expect at IPC APEX 2025: Standards, Innovation & Networking](https://hardwarepodcasts.com/podcast/ontrack/2025-04-16-what-to-expect-at-ipc-apex-2025-standards-innovation-networking) (OnTrack)
- [EP 135: Talking Semiconductor Recruiting](https://hardwarepodcasts.com/podcast/the-circuit/2025-09-29-ep-135-talking-semiconductor-recruiting) (The Circuit)
- [What's Driving the Next Wave of Electronics Engineers?](https://hardwarepodcasts.com/podcast/ontrack/2025-01-31-whats-driving-the-next-wave-of-electronics-engineers) (OnTrack)
- [160: Buying a Manufacturing Company and Reimagining Upskilling with Bill Berrien, CEO of Pindel Global Precision](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-11-07-160-buying-a-manufacturing-company-and-reimagining-upskilling-with-bill-berrien) (Manufacturing Happy Hour)

## Citing this page

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