# Charging Ahead: All Circuits Continue Automotive EMS Excellence Through Innovation and Automation

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2024-03-21
- Length: 15m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2024-03-21-charging-ahead-all-circuits-continue-automotive-ems-excellence-through-innovatio

## Summary

Bruno Racault, CEO of All Circuits, explains how the company pivoted to electric vehicle (EV) manufacturing, becoming a tier-one supplier by producing inverters and battery management systems (BMS). He details the strategic shift toward automation, reducing direct labor to under five percent, and leveraging regionalization to compete with low-cost countries. Racault also discusses the challenges of high inventory levels, the volatility of EV demand, and the importance of agile supply chain communication with manufacturers rather than distributors.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2024-03-21-charging-ahead-all-circuits-continue-automotive-ems-excellence-through-innovatio#t=8) Introduction: Bruno Racault and All Circuits Growth
- [0:46](https://hardwarepodcasts.com/podcast/ems-c-level/2024-03-21-charging-ahead-all-circuits-continue-automotive-ems-excellence-through-innovatio#t=46) Pivot to EVs: Inverters, BMS, and Tier-One Status
- [3:33](https://hardwarepodcasts.com/podcast/ems-c-level/2024-03-21-charging-ahead-all-circuits-continue-automotive-ems-excellence-through-innovatio#t=213) Automation and Regionalization: Reducing Direct Labor
- [5:39](https://hardwarepodcasts.com/podcast/ems-c-level/2024-03-21-charging-ahead-all-circuits-continue-automotive-ems-excellence-through-innovatio#t=339) Logistics Automation and Inventory Challenges
- [8:52](https://hardwarepodcasts.com/podcast/ems-c-level/2024-03-21-charging-ahead-all-circuits-continue-automotive-ems-excellence-through-innovatio#t=532) Supply Chain Agility and Demand Volatility
- [12:50](https://hardwarepodcasts.com/podcast/ems-c-level/2024-03-21-charging-ahead-all-circuits-continue-automotive-ems-excellence-through-innovatio#t=770) 2024 Outlook: Industrial Drop vs. Automotive Growth

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- All Circuits (company)
- Bosch (company)
- Continental (company)
- Tesla (company)
- Renault (company)
- AOI (tool)
- SPI (tool)
- 3DI (tool)
- AGV (tool)
- SMT (other)

## Related episodes from other shows

- [Making Cars and Going ‘Fabless’ | Next-Gen EV & AV](https://hardwarepodcasts.com/podcast/ee-times-current/2021-03-12-making-cars-and-going-fabless-next-gen-ev-av) (EE Times Current)
- [260: Innovations Transforming Automotive Manufacturing featuring STÄUBLI, RAM Solutions, and More](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-11-04-260-innovations-transforming-automotive-manufacturing-featuring-staubli-ram-solu) (Manufacturing Happy Hour)
- [262: Reimagining Manufacturing: How a Return to First Principles is Reshaping Factories, Hard Tech, and Venture Capital with Eclipse Ventures' Charly Mwangi](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-11-18-262-reimagining-manufacturing-how-a-return-to-first-principles-is-reshaping-fact) (Manufacturing Happy Hour)
- [What the U.S. Can Learn From the German Manufacturing Model w/ Jon DeSouza](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-11-what-the-u-s-can-learn-from-the-german-manufacturing-model-w-jon-desouza) (The Manufacturing Executive)
- [CircuitHub, 12 Years Later with Andrew Seddon](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon) (The Amp Hour)

## Citing this page

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