# Navigating the Turbulent EMS Industry with Prettl CEO Carsten Ellermeier

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2023-12-11
- Length: 10m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2023-12-11-navigating-the-turbulent-ems-industry-with-prettl-ceo-carsten-ellermeier

## Summary

Carsten Ellermeier, CEO of Prettl Electronics Group, discusses the current state of the EMS industry, highlighting the impact of the inventory bubble and economic uncertainty on operations. He explains how Prettl, a family-owned company with 70 years of history, is navigating challenges in Europe, NAFTA, and Asian markets while managing strategic shifts like selling its passenger car sensor division to Foxconn. Ellermeier outlines the company's focus on stabilizing cash flow, optimizing processes, and implementing a new EAP system to improve transparency and operational excellence.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2023-12-11-navigating-the-turbulent-ems-industry-with-prettl-ceo-carsten-ellermeier#t=8) Introduction to Prettl Electronics Group
- [1:15](https://hardwarepodcasts.com/podcast/ems-c-level/2023-12-11-navigating-the-turbulent-ems-industry-with-prettl-ceo-carsten-ellermeier#t=75) Market Conditions and the Inventory Bubble
- [4:05](https://hardwarepodcasts.com/podcast/ems-c-level/2023-12-11-navigating-the-turbulent-ems-industry-with-prettl-ceo-carsten-ellermeier#t=245) Supply Chain Normalization and Cash Flow
- [5:26](https://hardwarepodcasts.com/podcast/ems-c-level/2023-12-11-navigating-the-turbulent-ems-industry-with-prettl-ceo-carsten-ellermeier#t=326) Strategic Shifts and M&A Activity
- [7:53](https://hardwarepodcasts.com/podcast/ems-c-level/2023-12-11-navigating-the-turbulent-ems-industry-with-prettl-ceo-carsten-ellermeier#t=473) Operational Excellence and Digital Transformation

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Factory operations & automation](https://hardwarepodcasts.com/topic/factory-operations)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Prettl Electronics Group (company)
- Foxconn (company)
- Productronica 2023 (other)
- Koh Young (company)
- Global Electronics Association (company)

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## Citing this page

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