# Mycronic's Innovation, Strategy, and the New A40 Machine, with VP of Global Sales Kevin Clue

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2023-11-30
- Length: 4m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-mycronics-innovation-strategy-and-the-new-a40-machine-with-vp-of-global-sales-ke

## Summary

Kevin Clue, Mycronic's VP of Global Sales, discusses the launch of the new A40 pick-and-place machine, which combines the company's traditional high-mix, low-volume flexibility with higher volume capabilities through a new head technology. He explains that the A40 was developed through a global collaborative effort involving engineering teams in Japan, the Czech Republic, and Stockholm over several years. Clue highlights how Mycronic addresses the European market's staffing shortages by focusing on automation, software integration, and a simplified new GUI to make training easier for new operators.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-mycronics-innovation-strategy-and-the-new-a40-machine-with-vp-of-global-sales-ke#t=8) Introduction: Kevin Clue and Mycronic's Market Position
- [0:45](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-mycronics-innovation-strategy-and-the-new-a40-machine-with-vp-of-global-sales-ke#t=45) The A40 Machine: Balancing High-Mix Flexibility with Higher Volume
- [1:34](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-mycronics-innovation-strategy-and-the-new-a40-machine-with-vp-of-global-sales-ke#t=94) Global R&D Collaboration for the New Head Technology
- [2:57](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-mycronics-innovation-strategy-and-the-new-a40-machine-with-vp-of-global-sales-ke#t=177) Addressing Staffing Shortages via Automation and Software Integration
- [3:42](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-mycronics-innovation-strategy-and-the-new-a40-machine-with-vp-of-global-sales-ke#t=222) Simplifying Operations with the New GUI for New Operators

## Topics

- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)

## Most relevant to

companies scaling up

## Mentioned

- Mycronic (company)
- A40 (product)
- Tronic (product)

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## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-mycronics-innovation-strategy-and-the-new-a40-machine-with-vp-of-global-sales-ke. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EMS@C-LEVEL.