# Balancing Short and Long-Term Goals During Economic Challenges: Insights from ASMPT CFO Katie Xu

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2023-11-30
- Length: 7m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-balancing-short-and-long-term-goals-during-economic-challenges-insights-from-asm

## Summary

Katie Xu, CFO of ASMPT, discusses balancing short-term financial pressures with long-term R&D investments in the cyclical semiconductor and SMT industries, highlighting how generative AI and high-performance computing are driving new demand. She details ASMPT's strategy to navigate economic downturns by maintaining technology leadership and explains the company's global approach to fostering diversity and inclusion. Xu shares her personal journey as a female executive in male-dominated fields, emphasizing the importance of grassroots campus recruiting and regional women's chapters to build a diverse talent pipeline from engineers to the C-suite.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-balancing-short-and-long-term-goals-during-economic-challenges-insights-from-asm#t=0) Introduction: Katie Xu and ASMPT's Industry Context
- [0:56](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-balancing-short-and-long-term-goals-during-economic-challenges-insights-from-asm#t=56) Balancing Short-Term and Long-Term Financial Goals
- [2:57](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-balancing-short-and-long-term-goals-during-economic-challenges-insights-from-asm#t=177) Katie Xu's Journey as a Female Executive
- [4:07](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-balancing-short-and-long-term-goals-during-economic-challenges-insights-from-asm#t=247) ASMPT's Diversity Strategy and Regional Execution
- [6:49](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-30-balancing-short-and-long-term-goals-during-economic-challenges-insights-from-asm#t=409) Campus Recruiting and Long-Term Cultural Change

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

established companies

## Mentioned

- ASMPT (company)
- Honeywell (company)
- Koh Young (company)
- Global Electronics Association (company)
- Productronica (other)

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- [271: Preparing Manufacturers for the Semiconductor Boom: Insights from SEMICON West and Beyond](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-01-20-271-preparing-manufacturers-for-the-semiconductor-boom-insights-from-semicon-wes) (Manufacturing Happy Hour)
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- [Education Panel: How to Expand the Semiconductor Industry Talent Pool](https://hardwarepodcasts.com/podcast/ee-times-current/2022-12-23-education-panel-how-to-expand-the-semiconductor-industry-talent-pool) (EE Times Current)
- [EP 135: Talking Semiconductor Recruiting](https://hardwarepodcasts.com/podcast/the-circuit/2025-09-29-ep-135-talking-semiconductor-recruiting) (The Circuit)

## Citing this page

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