# Understanding Incap's Global Expansion Strategy with CEO Otto Pukk

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2023-11-24
- Length: 6m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-24-understanding-incaps-global-expansion-strategy-with-ceo-otto-pukk

## Summary

Otto Pukk, CEO of Incap, discusses the EMS provider's global footprint, which includes factories in Estonia, Slovakia, the UK, the US, and three major sites in India. He explains that their expansion into India was a strategic response to market potential, supported by recent shifts like Apple's manufacturing moves and improved government stability. Pukk also addresses the industry's inventory de-stocking cycle, noting its specific impact on their largest customer, and highlights recent growth drivers including a US business acquisition and the completion of a new Indian factory.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-24-understanding-incaps-global-expansion-strategy-with-ceo-otto-pukk#t=8) Introduction: Otto Pukk and Incap's Global Footprint
- [0:55](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-24-understanding-incaps-global-expansion-strategy-with-ceo-otto-pukk#t=55) Strategic Expansion into India and Supply Chain Shifts
- [3:00](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-24-understanding-incaps-global-expansion-strategy-with-ceo-otto-pukk#t=180) Navigating Component Shortages and Inventory De-stocking
- [4:42](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-24-understanding-incaps-global-expansion-strategy-with-ceo-otto-pukk#t=282) 2024 Outlook: US Acquisition and New Indian Factory

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Incap (company)
- Apple (company)
- Productronica 2023 (other)
- Koh Young (company)
- Global Electronics Association (company)

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## Citing this page

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