# Exploring the Convergence of SMT and Semiconductor Industries with ASMPT CEO Robin Ng

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2023-11-18
- Length: 9m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-18-exploring-the-convergence-of-smt-and-semiconductor-industries-with-asmpt-ceo-rob

## Summary

Robin Ng, CEO of ASMPT, discusses the company's strategy for navigating disruptions in the semiconductor and SMT industries through close customer engagement and a unified process-oriented culture for its 11,000+ employees. He explains how the convergence of automotive electrification and advanced packaging drives demand for ASMPT's equipment, leveraging synergies between high-precision SEMI tools and high-speed SMT pick-and-place machines. Ng highlights the company's strong position in the AI-driven market, specifically noting that thermal compression tools (TCP) are currently in a 'sweet spot' due to the specific requirements of AI chip packaging.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-18-exploring-the-convergence-of-smt-and-semiconductor-industries-with-asmpt-ceo-rob#t=8) Introduction: Navigating Industry Disruptions
- [2:41](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-18-exploring-the-convergence-of-smt-and-semiconductor-industries-with-asmpt-ceo-rob#t=161) Customer Influence: EV and Advanced Packaging
- [5:27](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-18-exploring-the-convergence-of-smt-and-semiconductor-industries-with-asmpt-ceo-rob#t=327) Convergence of SMT and SEMI Teams
- [7:39](https://hardwarepodcasts.com/podcast/ems-c-level/2023-11-18-exploring-the-convergence-of-smt-and-semiconductor-industries-with-asmpt-ceo-rob#t=459) AI, Thermal Compression, and Future Outlook

## Topics

- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

large enterprises

## Mentioned

- ASMPT (company)
- Koh Young (company)
- Global Electronics Association (company)
- thermal compression tools (product)
- pick and place tool (product)
- Moose Law (other)

## Related episodes from other shows

- [FPGAs, Robots & Thermocouples - Wampum's Wavering Worth](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-04-17-fpgas-robots-thermocouples-wampums-wavering-worth) (The Amp Hour)
- [Ep 184: Earnings TSMC/ASML/AEHR, State of AI Semis](https://hardwarepodcasts.com/podcast/the-circuit/2026-07-20-ep-184-earnings-tsmc-asml-aehr-state-of-ai-semis) (The Circuit)
- [Interview: AMD CTO Papermaster | Interview: Imagination CEO Black | Where to Invest in 2020](https://hardwarepodcasts.com/podcast/ee-times-current/2020-01-24-interview-amd-cto-papermaster-interview-imagination-ceo-black-where-to-invest-in) (EE Times Current)
- [322: Learn Assembly Code](https://hardwarepodcasts.com/podcast/embedded-fm/2020-02-28-322-learn-assembly-code) (Embedded.fm)
- [Episode 111: Talking Chips and Wafers with Chips and Wafers](https://hardwarepodcasts.com/podcast/the-circuit/2025-03-31-episode-111-talking-chips-and-wafers-with-chips-and-wafers) (The Circuit)

## Citing this page

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