# The Success of MATRIC: Evolution, Automation and Future Growth Strategies with VP Bradley Turner

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2023-10-30
- Length: 12m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2023-10-30-the-success-of-matric-evolution-automation-and-future-growth-strategies-with-vp

## Summary

Bradley Turner, VP at MATRIC, explains how the contract electronics manufacturer has maintained competitiveness through heavy investment in automation and optical inspection technology, specifically partnering with Koh Young for pre- and post-reflow AOI and SPI. He details how this strategy reduces labor dependency, enabling MATRIC to benefit from reshoring trends by lowering the fully landed cost of production in North America. Turner also discusses the company's 50-year evolution from mining products to diversified industrial segments, leveraging NADCAP certifications to mitigate customer concentration risk and ensure financial stability for future growth.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2023-10-30-the-success-of-matric-evolution-automation-and-future-growth-strategies-with-vp#t=8) Introduction: MATRIC's History and Evolution
- [0:57](https://hardwarepodcasts.com/podcast/ems-c-level/2023-10-30-the-success-of-matric-evolution-automation-and-future-growth-strategies-with-vp#t=57) Capital Equipment Strategy and Automation
- [2:54](https://hardwarepodcasts.com/podcast/ems-c-level/2023-10-30-the-success-of-matric-evolution-automation-and-future-growth-strategies-with-vp#t=174) Reshoring and Regionalization Trends
- [4:11](https://hardwarepodcasts.com/podcast/ems-c-level/2023-10-30-the-success-of-matric-evolution-automation-and-future-growth-strategies-with-vp#t=251) Partnership with Koh Young
- [6:00](https://hardwarepodcasts.com/podcast/ems-c-level/2023-10-30-the-success-of-matric-evolution-automation-and-future-growth-strategies-with-vp#t=360) Data Utilization and Root Cause Analysis
- [8:40](https://hardwarepodcasts.com/podcast/ems-c-level/2023-10-30-the-success-of-matric-evolution-automation-and-future-growth-strategies-with-vp#t=520) Automation's Role in Talent and Operations
- [10:31](https://hardwarepodcasts.com/podcast/ems-c-level/2023-10-30-the-success-of-matric-evolution-automation-and-future-growth-strategies-with-vp#t=631) Business Strategy and Diversification

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Factory operations & automation](https://hardwarepodcasts.com/topic/factory-operations)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)

## Most relevant to

companies scaling up

## Mentioned

- MATRIC (company)
- Koh Young (company)
- Micronics (company)
- Panasonic (company)
- NADCAP (other)

## Related episodes from other shows

- [How Reshoring, Sustainability, and Customer Success are Helping Manufacturers Win with Bright Machines' Sean Murray](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-07-how-reshoring-sustainability-and-customer-success-are-helping-manufacturers-win) (Manufacturing Happy Hour)
- [The New ROI of Automation w/ Scot Lindemann](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-02-08-the-new-roi-of-automation-w-scot-lindemann) (The Manufacturing Executive)
- [Automation, Machining, and a Coal Mine: What Vertical Integration Buys You | Ep. 51](https://hardwarepodcasts.com/podcast/lights-out/2026-10-09-automation-machining-and-a-coal-mine-what-vertical-integration-buys-you-ep-51) (Lights Out)
- [Starting Small With AI and Emerging Manufacturing Technology w/ Jarred Knecht](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-30-starting-small-with-ai-and-emerging-manufacturing-technology-w-jarred-knecht) (The Manufacturing Executive)
- [When Production Overtakes Prototyping: Materialise’s Next Phase of AM](https://hardwarepodcasts.com/podcast/additive-snack/2026-10-13-when-production-overtakes-prototyping-materialises-next-phase-of-am) (Additive Snack)

## Citing this page

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