Nearshoring Manufacturing from Asia to Mexico: Risks, Rewards, and Realities w/ Matt Hannula
Matt Hannula, CEO of Tinker Tin, explains the strategic decision to nearshore manufacturing from China to Mexico, citing quality control, speed, and geopolitical risks as primary drivers. He details how Tinker Tin scaled to $20 million in revenue by leveraging facilities in San Diego and Mexico to serve brands like Boot Barn and Red Bull, avoiding the complexities and hidden costs of overseas shipping. Hannula emphasizes the importance of overcoming cultural 'good enough' mindsets through rigorous engineering standards and building redundant, diversified supply chains to mitigate risk.