# Benchmark Chief Revenue Officer Rob Crawford on EMS@C-Level

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2023-04-12
- Length: 19m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2023-04-12-benchmark-chief-revenue-officer-rob-crawford-on-ems-c-level

## Summary

Rob Crawford, Chief Revenue Officer at Benchmark, discusses the company's strategic focus on high-value sectors like medical and industrial, which provide resilience against consumer market softness. He details how Benchmark leverages its $3 billion scale and engineering capabilities to help customers navigate supply chain disruptions through design-for-supply-chain initiatives and strategic nearshoring to Mexico and Eastern Europe. Crawford emphasizes a shift in customer relationships from transactional cost-cutting to collaborative partnerships focused on long-term risk mitigation and aligned investment in facilities like their new Arizona site.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2023-04-12-benchmark-chief-revenue-officer-rob-crawford-on-ems-c-level#t=8) Introduction and Rob Crawford's Background
- [1:50](https://hardwarepodcasts.com/podcast/ems-c-level/2023-04-12-benchmark-chief-revenue-officer-rob-crawford-on-ems-c-level#t=110) Market Resilience in Medical and Industrial Sectors
- [3:22](https://hardwarepodcasts.com/podcast/ems-c-level/2023-04-12-benchmark-chief-revenue-officer-rob-crawford-on-ems-c-level#t=202) Supply Chain Easing and Component Availability
- [5:11](https://hardwarepodcasts.com/podcast/ems-c-level/2023-04-12-benchmark-chief-revenue-officer-rob-crawford-on-ems-c-level#t=311) Collaborative Partnerships and Supply Leverage
- [7:13](https://hardwarepodcasts.com/podcast/ems-c-level/2023-04-12-benchmark-chief-revenue-officer-rob-crawford-on-ems-c-level#t=433) Design Alternatives and AVL Expansion
- [10:36](https://hardwarepodcasts.com/podcast/ems-c-level/2023-04-12-benchmark-chief-revenue-officer-rob-crawford-on-ems-c-level#t=636) Geopolitical Shifts and Nearshoring to Mexico and Romania
- [12:48](https://hardwarepodcasts.com/podcast/ems-c-level/2023-04-12-benchmark-chief-revenue-officer-rob-crawford-on-ems-c-level#t=768) Risk Mitigation Over Cost Reduction
- [15:59](https://hardwarepodcasts.com/podcast/ems-c-level/2023-04-12-benchmark-chief-revenue-officer-rob-crawford-on-ems-c-level#t=959) Future Investments and Customer Alignment

## Topics

- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Benchmark (company)
- Koh Young (company)
- CloudNC (company)
- Mexico (other)
- Romania (other)
- Arizona (other)

## Related episodes from other shows

- [Scaling Manufacturing](https://hardwarepodcasts.com/podcast/oxide-and-friends/2025-09-19-scaling-manufacturing) (Oxide and Friends)
- [Nearshoring Manufacturing from Asia to Mexico: Risks, Rewards, and Realities w/ Matt Hannula](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-10-07-nearshoring-manufacturing-from-asia-to-mexico-risks-rewards-and-realities-w-matt) (The Manufacturing Executive)
- [Building for Long-Term Success w/ Ron Speicher and David Craft](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-08-29-building-for-long-term-success-w-ron-speicher-and-david-craft) (The Manufacturing Executive)
- [Preserving Brand Legacy While Expanding Global Footprint w/ Todd Smith](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-01-06-preserving-brand-legacy-while-expanding-global-footprint-w-todd-smith) (The Manufacturing Executive)
- [110 - CXO/CDMO in the future, Supply Chain, Reverse Knowledge Transfer, Trust and Fashionisity with Ben Locwin](https://hardwarepodcasts.com/podcast/lets-combinate/2023-11-15-110-cxo-cdmo-in-the-future-supply-chain-reverse-knowledge-transfer-trust-and-fas) (Let's Combinate)

## Citing this page

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