Benchmark Chief Revenue Officer Rob Crawford on EMS@C-Level

EMS@C-LEVEL · 12 Apr 2023 · 19m

What this episode covers

Rob Crawford, Chief Revenue Officer at Benchmark, discusses the company's strategic focus on high-value sectors like medical and industrial, which provide resilience against consumer market softness. He details how Benchmark leverages its $3 billion scale and engineering capabilities to help customers navigate supply chain disruptions through design-for-supply-chain initiatives and strategic nearshoring to Mexico and Eastern Europe. Crawford emphasizes a shift in customer relationships from transactional cost-cutting to collaborative partnerships focused on long-term risk mitigation and aligned investment in facilities like their new Arizona site.

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