# Member of the Executive Board at Zollner, Markus Aschenbrenner at KATEK's Festival fo Electronics

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2023-03-30
- Length: 8m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2023-03-30-member-of-the-executive-board-at-zollner-markus-aschenbrenner-at-kateks-festival

## Summary

Markus Aschenbrenner, Member of the Executive Board at Zollner, discusses the company's 2022 success, driven by organic growth and a strategic acquisition in the US to establish a faster footprint. He explains that Zollner's 'region-for-region' strategy, including expansions in China and Costa Rica, addresses supply chain resilience and local demand in automotive, medical, and test/measurement sectors. Aschenbrenner emphasizes the critical need for larger European EMS companies to attract investment and talent, highlighting collaboration with competitors like KATEK to raise the industry's profile.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/ems-c-level/2023-03-30-member-of-the-executive-board-at-zollner-markus-aschenbrenner-at-kateks-festival#t=7) Introduction: Markus Aschenbrenner and Zollner's 2022 Growth
- [1:10](https://hardwarepodcasts.com/podcast/ems-c-level/2023-03-30-member-of-the-executive-board-at-zollner-markus-aschenbrenner-at-kateks-festival#t=70) The Need for Larger European EMS Companies
- [2:26](https://hardwarepodcasts.com/podcast/ems-c-level/2023-03-30-member-of-the-executive-board-at-zollner-markus-aschenbrenner-at-kateks-festival#t=146) Regionalization and Zollner's China Strategy
- [4:15](https://hardwarepodcasts.com/podcast/ems-c-level/2023-03-30-member-of-the-executive-board-at-zollner-markus-aschenbrenner-at-kateks-festival#t=255) Success of the Costa Rica Site and Talent Availability
- [6:07](https://hardwarepodcasts.com/podcast/ems-c-level/2023-03-30-member-of-the-executive-board-at-zollner-markus-aschenbrenner-at-kateks-festival#t=367) Collaboration with KATEK and Industry Visibility

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

companies scaling up

## Mentioned

- Zollner (company)
- KATEK (company)
- Koh Young (company)
- Global Electronics Association (company)

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- [What the U.S. Can Learn From the German Manufacturing Model w/ Jon DeSouza](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-11-what-the-u-s-can-learn-from-the-german-manufacturing-model-w-jon-desouza) (The Manufacturing Executive)
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## Citing this page

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