# Supplyframe CMO Richard Barnett on Supply Chain Data on EMS@C-Level 2023

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2023-02-13
- Length: 26m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-13-supplyframe-cmo-richard-barnett-on-supply-chain-data-on-ems-c-level-2023

## Summary

Richard Barnett, CMO of Supplyframe, discusses the need for better supply chain data to drive resilience and decision-making in the electronics manufacturing services (EMS) industry. He highlights that the electronics value chain is the least digitally mature sector, plagued by fragmented, inaccurate pricing and a lack of transparency between EMS providers, distributors, and OEMs. Barnett argues that the recent chip shortages have exposed these inefficiencies, creating an opportunity to shift from tactical, margin-hiding behaviors to collaborative, risk-sharing agreements backed by real-time digital intelligence. He notes that while consumer electronics have slowed, automotive and data center markets remain strong, though a potential 'double dip' in supply constraints may emerge as inventory levels normalize.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-13-supplyframe-cmo-richard-barnett-on-supply-chain-data-on-ems-c-level-2023#t=8) Introduction: Richard Barnett and Supplyframe's Mission
- [3:24](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-13-supplyframe-cmo-richard-barnett-on-supply-chain-data-on-ems-c-level-2023#t=204) Engaging EMS Companies: Jabil, Flextronics, and Value-Added Services
- [6:50](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-13-supplyframe-cmo-richard-barnett-on-supply-chain-data-on-ems-c-level-2023#t=410) Digital Maturity and the Problem with Information Hoarding
- [12:09](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-13-supplyframe-cmo-richard-barnett-on-supply-chain-data-on-ems-c-level-2023#t=729) Market Shift: Inventory Buildup and Consumer Electronics Slowdown
- [17:24](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-13-supplyframe-cmo-richard-barnett-on-supply-chain-data-on-ems-c-level-2023#t=1044) Managing Inventory Liability and Risk Pooling in EMS
- [22:52](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-13-supplyframe-cmo-richard-barnett-on-supply-chain-data-on-ems-c-level-2023#t=1372) Agility, Digital Twins, and Future-Proofing EMS Operations

## Topics

- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

established companies

## Mentioned

- Supplyframe (company)
- Siemens (company)
- Jabil (company)
- Flextronics (company)
- Koh Young (company)
- CloudNC (company)

## Related episodes from other shows

- [Bringing Design Order to a Chaotic World: Insights From Top Execs at Digi-Key and Molex](https://hardwarepodcasts.com/podcast/moores-lobby/2022-09-27-bringing-design-order-to-a-chaotic-world-insights-from-top-execs-at-digi-key-and) (Moore's Lobby)
- [Ep. 15 | The Emergence of the Virtual Supply Chain in a COVID-19 World](https://hardwarepodcasts.com/podcast/moores-lobby/2020-12-17-ep-15-the-emergence-of-the-virtual-supply-chain-in-a-covid-19-world) (Moore's Lobby)
- [Passing Storm or New Normal? How Should We Think of Today's Electronics Supply Chain?](https://hardwarepodcasts.com/podcast/moores-lobby/2022-11-22-passing-storm-or-new-normal-how-should-we-think-of-todays-electronics-supply-cha) (Moore's Lobby)
- [Ep. 35 | The Impact of Chip Shortages on the Electronics Industry](https://hardwarepodcasts.com/podcast/moores-lobby/2021-10-19-ep-35-the-impact-of-chip-shortages-on-the-electronics-industry) (Moore's Lobby)
- [Innovations in AI: Transforming the Electronics Industry](https://hardwarepodcasts.com/podcast/ontrack/2024-02-21-innovations-in-ai-transforming-the-electronics-industry) (OnTrack)

## Citing this page

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