# BONUS - ASMPT Marketing Manager Mark Ogden on Americas Trends at APEX 2023 - EMSNOW & SCOOP On Location

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2023-02-01
- Length: 6m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-01-bonus-asmpt-marketing-manager-mark-ogden-on-americas-trends-at-apex-2023-emsnow

## Summary

Mark Ogden, Marketing Manager at ASMPT, discusses electronics manufacturing trends in the Americas at APEX 2023, highlighting robust capital equipment sales and reshoring activity. He explains how ASMPT is addressing talent shortages by designing SMT systems that require fewer operators and guide less experienced users through automated workflows. Ogden also details the role of AI in leveraging big data for predictive maintenance and efficiency, while noting strong demand drivers in automotive, 5G, and medical sectors.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-01-bonus-asmpt-marketing-manager-mark-ogden-on-americas-trends-at-apex-2023-emsnow#t=6) Introduction: APEX 2023 and ASMPT Booth Traffic
- [1:18](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-01-bonus-asmpt-marketing-manager-mark-ogden-on-americas-trends-at-apex-2023-emsnow#t=78) Reshoring and Greenfield Factories in the Americas
- [2:38](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-01-bonus-asmpt-marketing-manager-mark-ogden-on-americas-trends-at-apex-2023-emsnow#t=158) Addressing Talent Shortages with Automated SMT Systems
- [4:44](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-01-bonus-asmpt-marketing-manager-mark-ogden-on-americas-trends-at-apex-2023-emsnow#t=284) AI and Big Data for Factory Efficiency
- [5:42](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-01-bonus-asmpt-marketing-manager-mark-ogden-on-americas-trends-at-apex-2023-emsnow#t=342) Market Drivers: Automotive, 5G, and Medical

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

established companies

## Mentioned

- ASMPT (company)
- APEX 2023 (other)
- Koh Young America (company)
- Aegis Software (company)
- Panasonic Connect (company)
- Cogiscan (company)

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- [BONUS: IMTS 2024 Preview with MakingChips, Peter Eelman, and More](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-08-30-bonus-imts-2024-preview-with-makingchips-peter-eelman-and-more) (Manufacturing Happy Hour)
- [What to Expect at IPC APEX 2025: Standards, Innovation & Networking](https://hardwarepodcasts.com/podcast/ontrack/2025-04-16-what-to-expect-at-ipc-apex-2025-standards-innovation-networking) (OnTrack)
- [276: 2026 Automation Industry Outlook, Live from the A3 Business Forum](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-02-24-276-2026-automation-industry-outlook-live-from-the-a3-business-forum) (Manufacturing Happy Hour)
- [Why It's a Great Time to be in Manufacturing w/ Doug Woods](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-31-why-its-a-great-time-to-be-in-manufacturing-w-doug-woods) (The Manufacturing Executive)
- [How Technology is Changing the Manufacturing Game w/ Dr. John Mitchell](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-06-22-how-technology-is-changing-the-manufacturing-game-w-dr-john-mitchell) (The Manufacturing Executive)

## Citing this page

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