# BONUS - IPC Chief Economist Shawn DuBravac talks trends at APEX 2023 - EMSNOW & SCOOP On Location

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2023-01-30
- Length: 11m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2023-01-30-bonus-ipc-chief-economist-shawn-dubravac-talks-trends-at-apex-2023-emsnow-scoop

## Summary

IPC Chief Economist Shawn DuBravac discusses 2023 electronics industry trends, highlighting the shift from pandemic-era growth to a 'new normal' of steady, single-digit growth driven by strong demand in defense and aerospace, while consumer electronics face headwinds. He explains how AI and machine learning are being applied to manufacturing data to optimize production, and notes that despite labor shortages, reshoring initiatives like the Chips Act are proceeding as long as demand signals remain robust. DuBravac emphasizes that supply chain disruptions have eased and costs are stabilizing, allowing EMS companies to leverage their healthy backlogs through 2023 despite broader economic headwinds.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/ems-c-level/2023-01-30-bonus-ipc-chief-economist-shawn-dubravac-talks-trends-at-apex-2023-emsnow-scoop#t=6) Introduction: Shawn DuBravac and AI in Manufacturing
- [2:02](https://hardwarepodcasts.com/podcast/ems-c-level/2023-01-30-bonus-ipc-chief-economist-shawn-dubravac-talks-trends-at-apex-2023-emsnow-scoop#t=122) 2023 Economic Outlook: Headwinds vs. Industry Sentiment
- [4:06](https://hardwarepodcasts.com/podcast/ems-c-level/2023-01-30-bonus-ipc-chief-economist-shawn-dubravac-talks-trends-at-apex-2023-emsnow-scoop#t=246) Sector Analysis: Defense, Aerospace, and Consumer Slowdown
- [6:30](https://hardwarepodcasts.com/podcast/ems-c-level/2023-01-30-bonus-ipc-chief-economist-shawn-dubravac-talks-trends-at-apex-2023-emsnow-scoop#t=390) Labor Market Challenges and Wage Pressures
- [8:03](https://hardwarepodcasts.com/podcast/ems-c-level/2023-01-30-bonus-ipc-chief-economist-shawn-dubravac-talks-trends-at-apex-2023-emsnow-scoop#t=483) Reshoring, The Chips Act, and Supply Chain Resilience
- [11:06](https://hardwarepodcasts.com/podcast/ems-c-level/2023-01-30-bonus-ipc-chief-economist-shawn-dubravac-talks-trends-at-apex-2023-emsnow-scoop#t=666) Conclusion: Demand-Driven Investment and Ecosystem Growth

## Topics

- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

large enterprises

## Mentioned

- IPC (company)
- APEX 2023 (other)
- Koh Young (company)
- Aegis Software (company)
- Cogiscan (company)
- Global Electronics Association (company)
- Chips Act (other)
- PCB legislation (other)

## Related episodes from other shows

- [What to Expect at IPC APEX 2025: Standards, Innovation & Networking](https://hardwarepodcasts.com/podcast/ontrack/2025-04-16-what-to-expect-at-ipc-apex-2025-standards-innovation-networking) (OnTrack)
- [How Technology is Changing the Manufacturing Game w/ Dr. John Mitchell](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-06-22-how-technology-is-changing-the-manufacturing-game-w-dr-john-mitchell) (The Manufacturing Executive)
- [276: 2026 Automation Industry Outlook, Live from the A3 Business Forum](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-02-24-276-2026-automation-industry-outlook-live-from-the-a3-business-forum) (Manufacturing Happy Hour)
- [OnTrack PCB Design Podcast 2025 Year in Review](https://hardwarepodcasts.com/podcast/ontrack/2025-12-30-ontrack-pcb-design-podcast-2025-year-in-review) (OnTrack)
- [IoT Trends: A Year in Review and 2023 Predictions with Rob Tiffany and Bill Flaherty](https://hardwarepodcasts.com/podcast/over-the-air/2023-02-02-iot-trends-a-year-in-review-and-2023-predictions-with-rob-tiffany-and-bill-flahe) (Over the Air)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ems-c-level/2023-01-30-bonus-ipc-chief-economist-shawn-dubravac-talks-trends-at-apex-2023-emsnow-scoop. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EMS@C-LEVEL.