# BONUS - What's the SCOOP - 2022 Trends with Mike Konrad

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2022-01-04
- Length: 24m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2022-01-04-bonus-whats-the-scoop-2022-trends-with-mike-konrad

## Summary

Mike Konrad, founder of Aqueous Technologies, discusses 2022 industry trends, highlighting that supply chain disruptions extend far beyond semiconductors to include components like solenoids and motors. He explains how his company transitioned from just-in-time to just-in-case purchasing, requiring minor design modifications to integrate alternative parts while managing cash flow strain. Konrad also advocates for an educational marketing model over traditional trade show noise, predicting a hybrid future for industry events like IPC APEX Expo and Productronica.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/ems-c-level/2022-01-04-bonus-whats-the-scoop-2022-trends-with-mike-konrad#t=6) Introduction: Mike Konrad and Aqueous Technologies
- [0:37](https://hardwarepodcasts.com/podcast/ems-c-level/2022-01-04-bonus-whats-the-scoop-2022-trends-with-mike-konrad#t=37) Supply Chain Disruption: Beyond Chips to Solenoids and Motors
- [4:09](https://hardwarepodcasts.com/podcast/ems-c-level/2022-01-04-bonus-whats-the-scoop-2022-trends-with-mike-konrad#t=249) Logistics Bottlenecks: Port of LA Ship Anchoring and Air Pollution
- [7:55](https://hardwarepodcasts.com/podcast/ems-c-level/2022-01-04-bonus-whats-the-scoop-2022-trends-with-mike-konrad#t=475) Economic Restart Complexity: The Nuclear Reactor Analogy and Cash Flow
- [9:15](https://hardwarepodcasts.com/podcast/ems-c-level/2022-01-04-bonus-whats-the-scoop-2022-trends-with-mike-konrad#t=555) Supply Chain Strategy: Buy Where You Live and Build Policy
- [13:00](https://hardwarepodcasts.com/podcast/ems-c-level/2022-01-04-bonus-whats-the-scoop-2022-trends-with-mike-konrad#t=780) Trade Show Evolution: From Noise to Educational Marketing Model
- [17:52](https://hardwarepodcasts.com/podcast/ems-c-level/2022-01-04-bonus-whats-the-scoop-2022-trends-with-mike-konrad#t=1072) Hybrid Events and the Future of Industry Conferences

## Topics

- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)

## Most relevant to

established companies

## Mentioned

- Aqueous Technologies (company)
- Koh Young (company)
- Flex (company)
- TTI (company)
- IPC APEX Expo (other)
- Productronica (other)
- SMTAi (other)
- SMTA Cleaning and Coating Conference (other)

## Related episodes from other shows

- [Passing Storm or New Normal? How Should We Think of Today's Electronics Supply Chain?](https://hardwarepodcasts.com/podcast/moores-lobby/2022-11-22-passing-storm-or-new-normal-how-should-we-think-of-todays-electronics-supply-cha) (Moore's Lobby)
- [Man Behind The Curtain](https://hardwarepodcasts.com/podcast/the-amp-hour/2020-03-16-man-behind-the-curtain) (The Amp Hour)
- [What's In A Name?](https://hardwarepodcasts.com/podcast/the-amp-hour/2010-08-07-whats-in-a-name) (The Amp Hour)
- [EcoWoke and Going Broke](https://hardwarepodcasts.com/podcast/the-amp-hour/2020-02-03-ecowoke-and-going-broke) (The Amp Hour)
- [Contract Manufacturing: Takin’ Care of Business](https://hardwarepodcasts.com/podcast/ee-times-current/2022-01-28-contract-manufacturing-takin-care-of-business) (EE Times Current)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ems-c-level/2022-01-04-bonus-whats-the-scoop-2022-trends-with-mike-konrad. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EMS@C-LEVEL.