# Bonus - That SCOOP Show Productronica Preview - Jürg Schüpbach of Essemtec AG

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2021-10-29
- Length: 15m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-29-bonus-that-scoop-show-productronica-preview-jurg-schupbach-of-essemtec-ag

## Summary

Jürg Schüpbach, Director of Sales at Essemtec AG, discusses the company's strong performance in 2021, driven by investments in NPI (New Product Introduction) and printed electronics. He highlights Essemtec's strategic shift towards high-tech, mixed-process machines to compete with larger Asian manufacturers, noting a significant win with a Chinese automotive lighting company. Schüpbach also touches on the challenges of reduced international attendance at Productronica due to travel restrictions and announces upcoming leadership changes at the firm.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-29-bonus-that-scoop-show-productronica-preview-jurg-schupbach-of-essemtec-ag#t=6) Productronica Expectations and Market Outlook
- [2:53](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-29-bonus-that-scoop-show-productronica-preview-jurg-schupbach-of-essemtec-ag#t=173) Essemtec's 2021 Growth and NPI Investments
- [5:52](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-29-bonus-that-scoop-show-productronica-preview-jurg-schupbach-of-essemtec-ag#t=352) Technology Trends: Printed Electronics and NPI Cells
- [8:17](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-29-bonus-that-scoop-show-productronica-preview-jurg-schupbach-of-essemtec-ag#t=497) Competitive Strategy and Quality Improvements
- [11:14](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-29-bonus-that-scoop-show-productronica-preview-jurg-schupbach-of-essemtec-ag#t=674) Company Positioning and Future Developments

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- Essemtec AG (company)
- Productronica (other)
- Koh Young (company)
- Global Electronics Association (company)
- BM Car (company)
- K Tech (company)
- Yamaha (company)

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## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-29-bonus-that-scoop-show-productronica-preview-jurg-schupbach-of-essemtec-ag. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EMS@C-LEVEL.