# Bonus - That SCOOPshow Productronica Preview with Heike Schlessmann from SEHO Systems GmbH

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2021-10-28
- Length: 12m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoopshow-productronica-preview-with-heike-schlessmann-from-seho-syst

## Summary

Heike Schlessmann from SEHO Systems GmbH discusses the company's strategy for the Productronica trade show, highlighting the Lean Select Plus selective soldering system and the SmartSplit software feature nominated for an Innovation Award. She explains how SEHO is adapting to travel restrictions by maintaining booth size and offering hybrid digital content, including remote seminars and virtual tours of their technology centers. The conversation covers SEHO's expansion into THD production with PowerVision AOI systems and their approach to modular, flexible manufacturing solutions amidst chip shortage challenges.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoopshow-productronica-preview-with-heike-schlessmann-from-seho-syst#t=6) Introduction: Productronica expectations and travel restrictions
- [1:59](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoopshow-productronica-preview-with-heike-schlessmann-from-seho-syst#t=119) SEHO booth preparation and safety measures
- [4:14](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoopshow-productronica-preview-with-heike-schlessmann-from-seho-syst#t=254) Lean Select Plus and SmartSplit software innovation
- [7:48](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoopshow-productronica-preview-with-heike-schlessmann-from-seho-syst#t=468) THD production and PowerVision AOI integration
- [10:25](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoopshow-productronica-preview-with-heike-schlessmann-from-seho-syst#t=625) Hybrid engagement: Digital content and Apex plans

## Topics

- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- SEHO Systems GmbH (company)
- Productronica (other)
- Lean Select Plus (product)
- SmartSplit (product)
- PowerVision (product)
- Apex (other)

## Related episodes from other shows

- [Return of the Trade Show Jedi](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-04-11-return-of-the-trade-show-jedi) (The Amp Hour)
- [322: Learn Assembly Code](https://hardwarepodcasts.com/podcast/embedded-fm/2020-02-28-322-learn-assembly-code) (Embedded.fm)
- [Trade Show or Conference?](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-07-11-trade-show-or-conference) (The Amp Hour)
- [Secret Squirrel](https://hardwarepodcasts.com/podcast/the-amp-hour/2017-10-02-secret-squirrel) (The Amp Hour)
- [Ep. 31 - Going to Events](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-10-24-ep-31-going-to-events) (Open Hardware Manufacturing Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoopshow-productronica-preview-with-heike-schlessmann-from-seho-syst. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EMS@C-LEVEL.