# Bonus - That SCOOP Show Productronica Preview - Rob Raine and Alexander Hagenfeldt from ASM Assembly Solutions

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2021-10-28
- Length: 13m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoop-show-productronica-preview-rob-raine-and-alexander-hagenfeldt-f

## Summary

Rob Raine and Alexander Hagenfeldt from ASM Assembly Solutions discuss the company's 'open automation' strategy for the Productronica trade show, emphasizing modular, flexible production lines that integrate with industry standards like IPC-CFX and Hermes. They explain how ASM acts as an integration enabler, connecting SMT equipment with partners like VisCom and New Tech to help customers achieve a 'digital dividend' through real-time data flow and autonomous decision-making at the machine level. The conversation highlights the shift from simple automation to factory-level autonomy, catering to both incremental upgrades and fully automated 'lights out' visions.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoop-show-productronica-preview-rob-raine-and-alexander-hagenfeldt-f#t=6) Introduction: Productronica expectations and hybrid booth format
- [2:56](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoop-show-productronica-preview-rob-raine-and-alexander-hagenfeldt-f#t=176) Rob Raine on open automation and modular production lines
- [4:39](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoop-show-productronica-preview-rob-raine-and-alexander-hagenfeldt-f#t=279) Integration challenges and the role of printing and inspection
- [6:59](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoop-show-productronica-preview-rob-raine-and-alexander-hagenfeldt-f#t=419) Partner ecosystem: VisCom, New Tech, and Hermes
- [8:33](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoop-show-productronica-preview-rob-raine-and-alexander-hagenfeldt-f#t=513) Data flow, IPC-CFX standards, and reducing MES load
- [11:05](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoop-show-productronica-preview-rob-raine-and-alexander-hagenfeldt-f#t=665) Autonomy vs. incremental improvement and cross-industry learning

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Factory operations & automation](https://hardwarepodcasts.com/topic/factory-operations)
- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- ASM Assembly Solutions (company)
- Productronica (other)
- VisCom (company)
- New Tech (company)
- Hermes (other)
- IPC-CFX (other)
- MES (other)

## Related episodes from other shows

- [Configuring the future of robotics](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2024-05-22-configuring-the-future-of-robotics) (The Robot Report Podcast)
- [How software-defined manufacturing fits into real factory operation](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2026-08-21-how-software-defined-manufacturing-fits-into-real-factory-operation) (The Robot Report Podcast)
- [Connected Manufacturing: Insights from WESTEC 2023](https://hardwarepodcasts.com/podcast/over-the-air/2023-12-07-connected-manufacturing-insights-from-westec-2023) (Over the Air)
- [BONUS: Why you should attend Automate 2022](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-05-17-bonus-why-you-should-attend-automate-2022) (Manufacturing Happy Hour)
- [Democratizing Industrial Automation w/ Etienne Lacroix](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-10-29-democratizing-industrial-automation-w-etienne-lacroix) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoop-show-productronica-preview-rob-raine-and-alexander-hagenfeldt-f. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EMS@C-LEVEL.