# EMS@C-LEVEL Season #2021 Episode #7 with Mariana Kobal and Shane Hassett, WAZP

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2021-08-09
- Length: 35m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-7-with-mariana-kobal-and-shane-hassett-wazp

## Summary

Mariana Kobal and Shane Hassett, co-founders of WAZP, explain their asset-light, distributed manufacturing model that uses 3D printing to produce volume goods closer to the point of need. They discuss overcoming early skepticism from the eyewear industry regarding quality and price, and detail a large-scale project with IKEA where they produced products for 50% of their global stores using 100% waste materials. The founders highlight how the pandemic accelerated the shift to direct-to-consumer (D2C) fulfillment and near-shore manufacturing, aiming to deploy automated 'print-and-fulfill' factories in locations like post offices.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-7-with-mariana-kobal-and-shane-hassett-wazp#t=8) Introduction and Founders' Background
- [3:41](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-7-with-mariana-kobal-and-shane-hassett-wazp#t=221) From Traditional Manufacturing to 3D Printing
- [5:43](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-7-with-mariana-kobal-and-shane-hassett-wazp#t=343) Addressing Customer Pain Points and Volume Production
- [8:51](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-7-with-mariana-kobal-and-shane-hassett-wazp#t=531) The Asset-Light Distributed Manufacturing Model
- [12:15](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-7-with-mariana-kobal-and-shane-hassett-wazp#t=735) Pandemic's Impact on Supply Chain and D2C
- [18:45](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-7-with-mariana-kobal-and-shane-hassett-wazp#t=1125) Designing for Additive Manufacturing and Sustainability
- [21:39](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-7-with-mariana-kobal-and-shane-hassett-wazp#t=1299) Sustainability Strategies: Waste Utilization and Materials
- [30:45](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-7-with-mariana-kobal-and-shane-hassett-wazp#t=1845) Future Ambitions and Global Expansion

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)

## Most relevant to

companies scaling up

## Mentioned

- WAZP (company)
- IKEA (company)
- Metro (company)
- Tesco (company)
- Koh Young (company)
- CloudNC (company)
- PA 11 (material)
- PA 12 (material)

## Related episodes from other shows

- [T-24-003 : Christina Perla - Industrial Designer to On Demand Manufacturing](https://hardwarepodcasts.com/podcast/tradeoffs/2024-10-09-t-24-003-christina-perla-industrial-designer-to-on-demand-manufacturing) (TRADEOFFS)
- [18: No Cool Cheap Screwdrivers](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-09-17-18-no-cool-cheap-screwdrivers) (Thoroughly Considered)
- [#027 - Rapid prototyping - a platform and its essential tools, with Finbarr Watterson of Fictiv, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-05-24-027-rapid-prototyping-a-platform-and-its-essential-tools-with-finbarr-watterson) (The Hardware Entrepreneur)
- [21: The Way it Goes](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-12-08-21-the-way-it-goes) (Thoroughly Considered)
- [Building an On-Demand Supply Chain in America's Urban Core w/ Elias Stahl](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-19-building-an-on-demand-supply-chain-in-americas-urban-core-w-elias-stahl) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-7-with-mariana-kobal-and-shane-hassett-wazp. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EMS@C-LEVEL.