# EMS@C-LEVEL Season #2021 Episode #1 with Amar Hanspal, CEO of Bright Machines

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2021-08-09
- Length: 23m
- Episode: 1
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-1-with-amar-hanspal-ceo-of-bright-machines

## Summary

Amar Hanspal, CEO and co-founder of Bright Machines, discusses the company's mission to build an intelligent platform for industrial automation that makes manufacturing physical products as easy as creating digital ones. He reflects on lessons from 2020, emphasizing the need for resilience, avoiding single points of failure, and accelerating digital transformation in business processes. Hanspal argues that the US can leapfrog traditional manufacturing by investing in automation, vocational education, and government-backed ecosystems rather than competing on labor costs. He highlights Bright Machines' focus on using machine learning and computer vision to integrate product development with production, aiming to turn customer projects into long-term partnerships.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-1-with-amar-hanspal-ceo-of-bright-machines#t=7) Introduction and Amar Hanspal's Background
- [2:39](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-1-with-amar-hanspal-ceo-of-bright-machines#t=159) Lessons from 2020: Resilience and Digital Transformation
- [7:22](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-1-with-amar-hanspal-ceo-of-bright-machines#t=442) US Manufacturing Strategy: Leapfrogging and Education
- [11:42](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-1-with-amar-hanspal-ceo-of-bright-machines#t=702) Investment Trends and Digital Transformation ROI
- [17:02](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-1-with-amar-hanspal-ceo-of-bright-machines#t=1022) Bright Machines' 2021 Ambitions and Future of Manufacturing

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)

## Most relevant to

companies scaling up

## Mentioned

- Bright Machines (company)
- AutoDesk (company)
- Koh Young (company)
- CloudNC (company)
- CES (other)
- DSMC (company)
- WVRI (company)
- 40 North (company)
- Pro Labs (company)
- 3D Hubs (company)
- Amazon (company)

## Related episodes from other shows

- [Smarter Manufacturing in an Evolving Ecosystem w/ Chris Lupfer](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-02-04-smarter-manufacturing-in-an-evolving-ecosystem-w-chris-lupfer) (The Manufacturing Executive)
- [The Hard Truths About Reshoring American Manufacturing w/ Eddy Azad](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-21-the-hard-truths-about-reshoring-american-manufacturing-w-eddy-azad) (The Manufacturing Executive)
- [7 Central Themes from 200 Episodes of The Manufacturing Executive w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-09-7-central-themes-from-200-episodes-of-the-manufacturing-executive-w-joe-sullivan) (The Manufacturing Executive)
- [276: 2026 Automation Industry Outlook, Live from the A3 Business Forum](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-02-24-276-2026-automation-industry-outlook-live-from-the-a3-business-forum) (Manufacturing Happy Hour)
- [The AI Revolution: Rethinking Automation with Al Whatmough, Ep #13](https://hardwarepodcasts.com/podcast/lights-out/2025-02-26-the-ai-revolution-rethinking-automation-with-al-whatmough-ep-13) (Lights Out)

## Citing this page

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