# EMS@C-LEVEL Season #1 Episode #2 with Creative Electron's Dr. Bill Cardoso

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2020-08-07
- Length: 21m
- Episode: 2
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2020-08-07-ems-c-level-season-1-episode-2-with-creative-electrons-dr-bill-cardoso

## Summary

Dr. Bill Cardoso, CEO of Creative Electron, explains how his company pivoted its manufacturing operations during the COVID-19 crisis by decentralizing assembly to eight locations in San Diego County to maintain production of x-ray systems. He details the adoption of AI-driven autonomous inspection and the shift to 'X-ray as a Service' (XAS), allowing remote operation of equipment via virtual laboratories. Cardoso also discusses leadership strategies, including a '20-mile march' philosophy and a results-oriented culture, which allowed the company to avoid layoffs and sustain growth despite supply chain disruptions.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/ems-c-level/2020-08-07-ems-c-level-season-1-episode-2-with-creative-electrons-dr-bill-cardoso#t=4) Introduction: Dr. Bill Cardoso and Creative Electron
- [1:35](https://hardwarepodcasts.com/podcast/ems-c-level/2020-08-07-ems-c-level-season-1-episode-2-with-creative-electrons-dr-bill-cardoso#t=95) AI and Autonomous Inspection Technology
- [3:01](https://hardwarepodcasts.com/podcast/ems-c-level/2020-08-07-ems-c-level-season-1-episode-2-with-creative-electrons-dr-bill-cardoso#t=181) Decentralizing Manufacturing During the Pandemic
- [7:22](https://hardwarepodcasts.com/podcast/ems-c-level/2020-08-07-ems-c-level-season-1-episode-2-with-creative-electrons-dr-bill-cardoso#t=442) Supporting Essential Services and Logistics
- [9:28](https://hardwarepodcasts.com/podcast/ems-c-level/2020-08-07-ems-c-level-season-1-episode-2-with-creative-electrons-dr-bill-cardoso#t=568) Remote Work Culture and Results-Based Management
- [13:06](https://hardwarepodcasts.com/podcast/ems-c-level/2020-08-07-ems-c-level-season-1-episode-2-with-creative-electrons-dr-bill-cardoso#t=786) Accelerated Digital Transformation and XAS
- [17:40](https://hardwarepodcasts.com/podcast/ems-c-level/2020-08-07-ems-c-level-season-1-episode-2-with-creative-electrons-dr-bill-cardoso#t=1060) Personal Life and Family Challenges
- [19:32](https://hardwarepodcasts.com/podcast/ems-c-level/2020-08-07-ems-c-level-season-1-episode-2-with-creative-electrons-dr-bill-cardoso#t=1172) Leadership Advice: The 20-Mile March

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Creative Electron (company)
- Tesla (company)
- SMTA (other)
- Koh Young (company)
- Global Electronics Association (company)

## Related episodes from other shows

- [Managing in a Pandemic | Intel: Meet The New Boss | Arm @ 30](https://hardwarepodcasts.com/podcast/ee-times-current/2021-01-22-managing-in-a-pandemic-intel-meet-the-new-boss-arm-30) (EE Times Current)
- [How Technology is Changing the Manufacturing Game w/ Dr. John Mitchell](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-06-22-how-technology-is-changing-the-manufacturing-game-w-dr-john-mitchell) (The Manufacturing Executive)
- [Contract Manufacturing: Takin’ Care of Business](https://hardwarepodcasts.com/podcast/ee-times-current/2022-01-28-contract-manufacturing-takin-care-of-business) (EE Times Current)
- [Redefining Manufacturing in a Wartime Situation with Matthew Putman](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-04-07-redefining-manufacturing-in-a-wartime-situation-with-matthew-putman) (Manufacturing Happy Hour)
- [BONUS: 3 Actions Manufacturing Leaders Should Take in 2020](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-16-bonus-3-actions-manufacturing-leaders-should-take-in-2020) (Manufacturing Happy Hour)

## Citing this page

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