# 317: What Do You Mean by Disintegrated? (Repeat)

- Show: [Embedded.fm](https://hardwarepodcasts.com/podcast/embedded-fm)
- Published: 2022-10-06
- Length: 1h 10m
- Episode: 317
- Page: https://hardwarepodcasts.com/podcast/embedded-fm/2022-10-06-317-what-do-you-mean-by-disintegrated-repeat
- Listen: https://embedded.fm/episodes/317-repeat

## Summary

Lenore Edman and Windell Oskay of Evil Mad Scientist Laboratories (EMSL) discuss their business model of creating high-success-rate hobby electronics kits, including the disintegrated 555 Timer and 741 Op-Amp kits, and the AxiDraw pen plotter. They explain that their design philosophy prioritizes the user's assembly experience, often refusing to sell complex products as kits if the process is too fiddly, such as with the EggBot Pro. The conversation also covers the evolution of PCB aesthetics, from colorful silkscreens to full-color flex PCBs like Kong Money, and the transition from gEDA to KiCad for open-source hardware design.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/embedded-fm/2022-10-06-317-what-do-you-mean-by-disintegrated-repeat#t=7) Introduction: Lenore Edman and Windell Oskay of Evil Mad Scientist Laboratories
- [3:28](https://hardwarepodcasts.com/podcast/embedded-fm/2022-10-06-317-what-do-you-mean-by-disintegrated-repeat#t=208) EMSL's Kit Design Philosophy and Success Rates
- [7:15](https://hardwarepodcasts.com/podcast/embedded-fm/2022-10-06-317-what-do-you-mean-by-disintegrated-repeat#t=435) The EggBot and the Decision to Sell Assembled Products
- [13:55](https://hardwarepodcasts.com/podcast/embedded-fm/2022-10-06-317-what-do-you-mean-by-disintegrated-repeat#t=835) The AxiDraw: From Derivative to Generative Art Platform
- [23:29](https://hardwarepodcasts.com/podcast/embedded-fm/2022-10-06-317-what-do-you-mean-by-disintegrated-repeat#t=1409) PCB Aesthetics: From Diavolino to Kong Money
- [37:59](https://hardwarepodcasts.com/podcast/embedded-fm/2022-10-06-317-what-do-you-mean-by-disintegrated-repeat#t=2279) Disintegrated Circuits: 555 and 741 Kits
- [45:47](https://hardwarepodcasts.com/podcast/embedded-fm/2022-10-06-317-what-do-you-mean-by-disintegrated-repeat#t=2747) PCB Design Software: gEDA, KiCad, and Open Source
- [52:17](https://hardwarepodcasts.com/podcast/embedded-fm/2022-10-06-317-what-do-you-mean-by-disintegrated-repeat#t=3137) Seaweed Workshop and Jepson Herbarium Experience

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Maker community & events](https://hardwarepodcasts.com/topic/maker-community)

## Most relevant to

early-stage companies

## Mentioned

- Evil Mad Scientist Laboratories (company)
- disintegrated 555 Timer kit (product)
- 741 Op-Amp kit (product)
- AxiDraw (product)
- EggBot (product)
- Kong Money (product)
- ElectroCookie (other)
- Arduino Leonardo (product)
- Monster 6502 (product)
- Eric Schlaepfer (other)
- Sher Minn (other)
- Josie Iselin (other)
- Ruth Kassinger (other)
- Jepson Herbarium (other)
- gEDA (tool)
- KiCad (tool)
- OSH Park (other)
- Boldport (other)
- iFixit (other)
- Mac Pro (product)

## Related episodes from other shows

- [Open Circuits with Eric Schlaepfer and Windell Oskay](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-11-14-open-circuits-with-eric-schlaepfer-and-windell-oskay) (The Amp Hour)
- [Timing is Everything](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-08-31-timing-is-everything) (The Amp Hour)
- [Don't Turn It On, Don't Take It Apart](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-05-13-dont-turn-it-on-dont-take-it-apart) (The Amp Hour)
- [Aggravating Agersia Agiotage](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-02-20-aggravating-agersia-agiotage) (The Amp Hour)
- [The Spark Gap - Episode 24](https://hardwarepodcasts.com/podcast/the-spark-gap/2015-01-07-the-spark-gap-episode-24) (The Spark Gap)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/embedded-fm/2022-10-06-317-what-do-you-mean-by-disintegrated-repeat. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Embedded.fm.