# 428: Sprinkling a Little IoT

- Show: [Embedded.fm](https://hardwarepodcasts.com/podcast/embedded-fm)
- Published: 2022-09-22
- Length: 1h 06m
- Episode: 428
- Page: https://hardwarepodcasts.com/podcast/embedded-fm/2022-09-22-428-sprinkling-a-little-iot
- Listen: https://embedded.fm/episodes/428

## Summary

Jonathan Beri, CEO of Golioth, categorizes the complex IoT landscape into five distinct 'clouds': device, connectivity, data, application, and development. He argues that hardware companies should start with their chip and OS choice to leverage vendor support, rather than building proprietary infrastructure or locking themselves into a single cloud provider like AWS. Beri highlights the importance of using open standards and modular design to avoid vendor lock-in and reduce the burden of device management, OTA updates, and telemetry.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/embedded-fm/2022-09-22-428-sprinkling-a-little-iot#t=6) Introduction and Golioth Overview
- [17:12](https://hardwarepodcasts.com/podcast/embedded-fm/2022-09-22-428-sprinkling-a-little-iot#t=1032) The Five Clouds of IoT Framework
- [24:09](https://hardwarepodcasts.com/podcast/embedded-fm/2022-09-22-428-sprinkling-a-little-iot#t=1449) Choosing Hardware and OS First
- [39:34](https://hardwarepodcasts.com/podcast/embedded-fm/2022-09-22-428-sprinkling-a-little-iot#t=2374) Prototyping and Vendor Lock-in Risks
- [48:04](https://hardwarepodcasts.com/podcast/embedded-fm/2022-09-22-428-sprinkling-a-little-iot#t=2884) Tooling and Open Source Mitigation
- [1:00:28](https://hardwarepodcasts.com/podcast/embedded-fm/2022-09-22-428-sprinkling-a-little-iot#t=3628) Best and Worst Uses of IoT

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

early-stage companies

## Mentioned

- Golioth (company)
- Particle (company)
- Memfault (company)
- Renode (tool)
- Ubidots (tool)
- Node-RED (tool)
- Grafana (tool)
- AWS (company)
- InfluxDB (tool)
- Zephyr (other)
- FreeRTOS (other)
- Arduino (company)

## Related episodes from other shows

- [Why IoT Is Difficult with Jonathan Beri](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-01-18-why-iot-is-difficult-with-jonathan-beri) (The Amp Hour)
- [E060 AVSystems' William Yan | Device Management's Role in Scaling IoT Solutions](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-04-06-e060-avsystems-william-yan-device-managements-role-in-scaling-iot-solutions) (IoT For All Podcast)
- [Custom vs. Off-the-Shelf IoT Solutions | Brash Inc.'s Richard Beranek | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-02-27-custom-vs-off-the-shelf-iot-solutions-brash-inc-s-richard-beranek-internet-of-th) (IoT For All Podcast)
- [How to Succeed with IoT Software | Northern.tech's Eystein Stenberg | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-03-31-how-to-succeed-with-iot-software-northern-techs-eystein-stenberg-internet-of-thi) (IoT For All Podcast)
- [Tips for Accelerating Your IoT Solution | Blues Wireless' Brandon Satrom](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-26-tips-for-accelerating-your-iot-solution-blues-wireless-brandon-satrom) (IoT For All Podcast)

## Citing this page

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