# 253: We'll Pay Them in Fun

- Show: [Embedded.fm](https://hardwarepodcasts.com/podcast/embedded-fm)
- Published: 2018-07-13
- Length: 1h 07m
- Episode: 253
- Page: https://hardwarepodcasts.com/podcast/embedded-fm/2018-07-13-253-well-pay-them-in-fun
- Listen: https://makingembeddedsystems.libsyn.com/253-well-pay-them-in-fun

## Summary

Kathleen Tuite, a software engineer at GrokStyle, discusses computer vision, augmented reality, and gamification. She explains how GrokStyle uses visual search to identify furniture for clients like IKEA, powering the IKEA Place app. Tuite also details her work on photogrammetry, structure-from-motion, and 'games with a purpose' like the ESP game and Duolingo, which leverage human input to train AI models. Finally, she describes her efforts to build community through the Santa Cruz Piladies meetup.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/embedded-fm/2018-07-13-253-well-pay-them-in-fun#t=6) Introduction: Kathleen Tuite and GrokStyle
- [5:06](https://hardwarepodcasts.com/podcast/embedded-fm/2018-07-13-253-well-pay-them-in-fun#t=306) Computer Vision and Photogrammetry Basics
- [10:55](https://hardwarepodcasts.com/podcast/embedded-fm/2018-07-13-253-well-pay-them-in-fun#t=655) SIFT Features and Bundle Adjustment
- [25:44](https://hardwarepodcasts.com/podcast/embedded-fm/2018-07-13-253-well-pay-them-in-fun#t=1544) Gamification and Games with a Purpose
- [44:46](https://hardwarepodcasts.com/podcast/embedded-fm/2018-07-13-253-well-pay-them-in-fun#t=2686) GrokStyle Visual Search and IKEA Place
- [54:39](https://hardwarepodcasts.com/podcast/embedded-fm/2018-07-13-253-well-pay-them-in-fun#t=3279) Santa Cruz Piladies Meetup and Community

## Topics

- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Maker community & events](https://hardwarepodcasts.com/topic/maker-community)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- GrokStyle (company)
- IKEA Place (product)
- Duolingo (product)
- TensorFlow (tool)
- OpenCV (tool)
- SIFT (other)
- Zooniverse (company)

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- [69. Feet Pics Saving The Planet & Fly Eye Inspired AI](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2022-05-10-69-feet-pics-saving-the-planet-fly-eye-inspired-ai) (The Next Byte Podcast)
- [#98 Reimagining Grocery Shopping: Instacart's AI-Powered Future with ChatGPT and Artificial Intelligence](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-07-11-98-reimagining-grocery-shopping-instacarts-ai-powered-future-with-chatgpt-and-ar) (The Startup CPG Podcast)
- [183. Meet the AI That Helps You Ace Job Interviews](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-07-16-183-meet-the-ai-that-helps-you-ace-job-interviews) (The Next Byte Podcast)
- [S7E3 Aaron Eden | How Engineers Can Use AI Today](https://hardwarepodcasts.com/podcast/being-an-engineer/2026-01-16-s7e3-aaron-eden-how-engineers-can-use-ai-today) (Being an Engineer)
- [135: Obi is Back](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-09-16-135-obi-is-back) (Thoroughly Considered)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/embedded-fm/2018-07-13-253-well-pay-them-in-fun. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Embedded.fm.