# 240: Belgian Waffles

- Show: [Embedded.fm](https://hardwarepodcasts.com/podcast/embedded-fm)
- Published: 2018-04-06
- Length: 59m
- Episode: 240
- Page: https://hardwarepodcasts.com/podcast/embedded-fm/2018-04-06-240-belgian-waffles
- Listen: https://makingembeddedsystems.libsyn.com/240-belgian-waffles

## Summary

Jasmine Brackett, Product Manager at Tindie (owned by Supplyframe), discusses the evolution of the Tindie marketplace from a niche hobbyist platform to a hub for small businesses selling DIY electronics. She provides detailed advice for sellers on pricing strategies, international shipping logistics, and marketing, while also outlining the structure and benefits of the current Hackaday Prize innovation competition. The conversation concludes with Brackett sharing personal insights and technical tips for building wearable electronics and costumes.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/embedded-fm/2018-04-06-240-belgian-waffles#t=6) Introduction and Tindie Overview
- [3:46](https://hardwarepodcasts.com/podcast/embedded-fm/2018-04-06-240-belgian-waffles#t=226) Tindie Marketplace Dynamics and Products
- [13:17](https://hardwarepodcasts.com/podcast/embedded-fm/2018-04-06-240-belgian-waffles#t=797) Selling on Tindie: Marketing and Support
- [21:13](https://hardwarepodcasts.com/podcast/embedded-fm/2018-04-06-240-belgian-waffles#t=1273) Shipping Logistics and International Sales
- [28:24](https://hardwarepodcasts.com/podcast/embedded-fm/2018-04-06-240-belgian-waffles#t=1704) Pricing Strategies and Inventory Management
- [37:52](https://hardwarepodcasts.com/podcast/embedded-fm/2018-04-06-240-belgian-waffles#t=2272) Hackaday Prize Competition Details
- [50:53](https://hardwarepodcasts.com/podcast/embedded-fm/2018-04-06-240-belgian-waffles#t=3053) Wearable Electronics and Costume Tips

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

companies scaling up

## Mentioned

- Tindie (company)
- Supplyframe (company)
- Hackaday (company)
- Hackaday Prize (product)
- Adafruit (company)
- SparkFun (company)
- RC2014 (product)
- KiCad (tool)
- Arduino (product)
- Nixie (product)

## Related episodes from other shows

- [Episode 168: 222](https://hardwarepodcasts.com/podcast/making-it/2018-05-30-episode-168-222) (Making It)
- [Adafruit, Chip heist, Hackerspaces - The Kit Conniption](https://hardwarepodcasts.com/podcast/the-amp-hour/2011-04-26-adafruit-chip-heist-hackerspaces-the-kit-conniption) (The Amp Hour)
- [Year End, 2017](https://hardwarepodcasts.com/podcast/the-amp-hour/2017-12-18-year-end-2017) (The Amp Hour)
- [Advice Line with Tim Ferriss](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-28-advice-line-with-tim-ferriss) (How I Built This)
- [Fran Blanche Version 3](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-04-18-fran-blanche-version-3) (The Amp Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/embedded-fm/2018-04-06-240-belgian-waffles. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Embedded.fm.