# 212: You Are in Seaworld

- Show: [Embedded.fm](https://hardwarepodcasts.com/podcast/embedded-fm)
- Published: 2017-08-24
- Length: 1h 11m
- Episode: 212
- Page: https://hardwarepodcasts.com/podcast/embedded-fm/2017-08-24-212-you-are-in-seaworld
- Listen: https://makingembeddedsystems.libsyn.com/212-you-are-in-seaworld

## Summary

Kwabena Agyeman, co-founder of OpenMV, explains how his OpenMV Cam simplifies embedded computer vision by wrapping complex algorithms like April Tags and barcode detection into single MicroPython function calls. He details the hardware choice of an STM32 Cortex-M7 processor, which offers high-speed internal memory access, and discusses the software architecture that allows users to write simple Python code while the underlying C firmware handles heavy lifting. Agyeman also describes the development of a cross-platform IDE using Qt to solve deployment headaches, and shares insights on managing early-stage production, pricing strategies, and the challenges of supporting counterfeiters while maintaining an open-source hardware business.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/embedded-fm/2017-08-24-212-you-are-in-seaworld#t=7) Introduction: Kwabena Agyeman and OpenMV
- [4:31](https://hardwarepodcasts.com/podcast/embedded-fm/2017-08-24-212-you-are-in-seaworld#t=271) OpenMV Cam Hardware and MicroPython Architecture
- [11:44](https://hardwarepodcasts.com/podcast/embedded-fm/2017-08-24-212-you-are-in-seaworld#t=704) Computer Vision Algorithms: Linear Regression and Color Tracking
- [23:47](https://hardwarepodcasts.com/podcast/embedded-fm/2017-08-24-212-you-are-in-seaworld#t=1427) Porting April Tags and Managing Memory Constraints
- [35:22](https://hardwarepodcasts.com/podcast/embedded-fm/2017-08-24-212-you-are-in-seaworld#t=2122) History of CMUCam and Building the IDE
- [45:54](https://hardwarepodcasts.com/podcast/embedded-fm/2017-08-24-212-you-are-in-seaworld#t=2754) Color Tracking Features and Blob Detection
- [55:25](https://hardwarepodcasts.com/podcast/embedded-fm/2017-08-24-212-you-are-in-seaworld#t=3325) Future Plans: MobileNets and Stereo Vision
- [1:03:06](https://hardwarepodcasts.com/podcast/embedded-fm/2017-08-24-212-you-are-in-seaworld#t=3786) Production, Pricing, and Business Challenges

## Topics

- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Sensors & measurement in products](https://hardwarepodcasts.com/topic/sensors)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

early-stage companies

## Mentioned

- OpenMV (product)
- OpenMV Cam (product)
- STM32 (chip)
- Cortex-M7 (chip)
- OV 7725 (chip)
- April Tags (other)
- Zbar (other)
- MicroPython (other)
- Qt (tool)
- SparkFun (company)
- Hackaday (company)
- Planet Labs (company)
- Carnegie Mellon University (other)
- CMUCam (product)
- PyImageSearch (other)
- Google (company)
- MobileNets (other)

## Related episodes from other shows

- [Ep090: DIY Linux SBC, HDMI CEC, Fake Bluepills, and SCARA Arms](https://hardwarepodcasts.com/podcast/hackaday-podcast/2020-10-23-ep090-diy-linux-sbc-hdmi-cec-fake-bluepills-and-scara-arms) (Hackaday Podcast)
- [Embedded World 2023 Recap](https://hardwarepodcasts.com/podcast/ee-times-current/2023-03-18-embedded-world-2023-recap) (EE Times Current)
- [Embedded Hardware with the Raspberry Pi Team](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-02-08-embedded-hardware-with-the-raspberry-pi-team) (The Amp Hour)
- [Amazing hacks, singing MCUs, Raspberry Pi AI camera, tiny robot ESP32 devboards, and more!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2024-10-03-amazing-hacks-singing-mcus-raspberry-pi-ai-camera-tiny-robot-esp32-devboards-and) (The Electromaker Show)
- [Machines That See | Distribution Evolution | Where No TV Show Has Gone Before](https://hardwarepodcasts.com/podcast/ee-times-current/2020-09-04-machines-that-see-distribution-evolution-where-no-tv-show-has-gone-before) (EE Times Current)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/embedded-fm/2017-08-24-212-you-are-in-seaworld. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Embedded.fm.