An Interview with Jonathan Hirschman of PCB:NG
Jonathan Hirschman, founder of PCB:NG, explains his mission to automate PCB assembly by building proprietary software and hardware, aiming to make ordering assembled boards as easy as printing a business card. He details the technical challenges of parsing diverse CAD outputs, managing multiple board vendors to ensure quality, and developing custom pick-and-place automation to reduce setup times. Hirschman also discusses his bootstrapped funding model, derived from selling his previous product, the Paste Press, and his strategy of offering transparent, flat-rate pricing to cut through industry opacity.