# 59: Vision for Simple Minds

- Show: [Embedded.fm](https://hardwarepodcasts.com/podcast/embedded-fm)
- Published: 2014-07-10
- Length: 1h 01m
- Page: https://hardwarepodcasts.com/podcast/embedded-fm/2014-07-10-59-vision-for-simple-minds
- Listen: https://makingembeddedsystems.libsyn.com/embedded-ep59mp3

## Summary

Craig Sullender of ChipSight discusses his approach to low-cost embedded computer vision, explaining how his 'ChipSite' technology enables data grouping and blob detection on microcontrollers like the 8051 and ARM Cortex-M4 without heavy frame buffers. He details the development of a $20 IoT lighting control demo and a battery-powered Wi-Fi peephole camera called 'Peep' that is preparing for a Kickstarter launch. Sullender also shares insights on the challenges of patenting, the limitations of general-purpose processors for consumer vision, and the importance of designing for strict resource constraints.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/embedded-fm/2014-07-10-59-vision-for-simple-minds#t=6) Introduction and Craig's Background
- [4:17](https://hardwarepodcasts.com/podcast/embedded-fm/2014-07-10-59-vision-for-simple-minds#t=257) Defining Embedded Vision and Market Segments
- [7:32](https://hardwarepodcasts.com/podcast/embedded-fm/2014-07-10-59-vision-for-simple-minds#t=452) ChipSite Technology and Data Grouping
- [8:57](https://hardwarepodcasts.com/podcast/embedded-fm/2014-07-10-59-vision-for-simple-minds#t=537) Lighting Control Applications and PIR Limitations
- [12:18](https://hardwarepodcasts.com/podcast/embedded-fm/2014-07-10-59-vision-for-simple-minds#t=738) Hardware Architecture: FPGA vs. Microcontroller
- [21:45](https://hardwarepodcasts.com/podcast/embedded-fm/2014-07-10-59-vision-for-simple-minds#t=1305) The IoTcam and Peep Kickstarter Project
- [31:16](https://hardwarepodcasts.com/podcast/embedded-fm/2014-07-10-59-vision-for-simple-minds#t=1876) Learning Resources and SimpleCV
- [43:26](https://hardwarepodcasts.com/podcast/embedded-fm/2014-07-10-59-vision-for-simple-minds#t=2606) Color Processing and Algorithm Trade-offs
- [56:38](https://hardwarepodcasts.com/podcast/embedded-fm/2014-07-10-59-vision-for-simple-minds#t=3398) Patents, Intellectual Property, and Career Advice

## Topics

- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Sensors & measurement in products](https://hardwarepodcasts.com/topic/sensors)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Intellectual property](https://hardwarepodcasts.com/topic/intellectual-property)

## Most relevant to

early-stage companies

## Mentioned

- ChipSight (company)
- ChipSite (product)
- IoTcam (product)
- Peep (product)
- Lattice Mach X02 (chip)
- SimpleCV (tool)
- OpenCV (tool)
- Raspberry Pi (chip)
- 8051 (chip)
- TI (company)
- Kodak (company)

## Related episodes from other shows

- [Ep017: Are Cheap Microcontrollers Worth It? Android on Your Bike. Plus Food Printers and Coffee Bots](https://hardwarepodcasts.com/podcast/hackaday-podcast/2019-05-03-ep017-are-cheap-microcontrollers-worth-it-android-on-your-bike-plus-food-printer) (Hackaday Podcast)
- [Embedded Hardware with the Raspberry Pi Team](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-02-08-embedded-hardware-with-the-raspberry-pi-team) (The Amp Hour)
- [LEDs Everywhere with Tim from Mitxela](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-07-08-leds-everywhere-with-tim-from-mitxela) (The Amp Hour)
- [Embedded World 2023 Recap](https://hardwarepodcasts.com/podcast/ee-times-current/2023-03-18-embedded-world-2023-recap) (EE Times Current)
- [Ep067: Winking Out of IoT, Seas of LEDs, Stuffing PCBs, and Vectrex is Awesome](https://hardwarepodcasts.com/podcast/hackaday-podcast/2020-05-15-ep067-winking-out-of-iot-seas-of-leds-stuffing-pcbs-and-vectrex-is-awesome) (Hackaday Podcast)

## Citing this page

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