# 46: I'm Painting the Turtle

- Show: [Embedded.fm](https://hardwarepodcasts.com/podcast/embedded-fm)
- Published: 2014-04-09
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle
- Listen: https://makingembeddedsystems.libsyn.com/mes-ep46mp3

## Summary

Jennelle Crothers, a Technology Evangelist at Microsoft, explains her role in bridging the gap between complex enterprise technologies like Azure, Hyper-V, and Windows 8, and the IT professionals who use them. She details how cloud services like Azure allow embedded device manufacturers to offload backend infrastructure, enabling scalable IoT solutions without managing physical data centers. The conversation also covers the hardware capabilities of the Microsoft Surface Pro, demonstrating its utility as a full Windows development machine for embedded engineers, including running J-Tag tools and compilers.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle#t=6) Introduction: Jennelle Crothers and Microsoft
- [1:06](https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle#t=66) Defining the Technology Evangelist Role
- [2:24](https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle#t=144) Explaining Hyper-V, Azure, and Cloud Infrastructure
- [4:13](https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle#t=253) IoT Backend Requirements and Azure for Embedded Devices
- [7:04](https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle#t=424) Proof-of-Life Devices and Cloud Integration
- [10:48](https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle#t=648) Daily Life of a Microsoft Evangelist
- [17:33](https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle#t=1053) Hands-on with Microsoft Surface Pro and Windows 8
- [27:23](https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle#t=1643) Embedded Compact 2013 and Visual Studio Support
- [29:31](https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle#t=1771) Women in Tech and She's Geeky Community
- [38:09](https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle#t=2289) Vendor Neutrality and Final Thoughts

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

large enterprises

## Mentioned

- Microsoft (company)
- Azure (product)
- Hyper-V (product)
- Windows 8 (product)
- Surface Pro (product)
- Fitbit (company)
- Amazon (company)
- She's Geeky (other)

## Related episodes from other shows

- [Ep. 46 | Microsoft VP Marcus Fontoura on Architecting Azure, the "World's Computer"](https://hardwarepodcasts.com/podcast/moores-lobby/2022-05-24-ep-46-microsoft-vp-marcus-fontoura-on-architecting-azure-the-worlds-computer) (Moore's Lobby)
- [AI at the Edge: Justin Schneck on the Future of Embedded Devices](https://hardwarepodcasts.com/podcast/over-the-air/2025-05-29-ai-at-the-edge-justin-schneck-on-the-future-of-embedded-devices) (Over the Air)
- [The Impact of Embedded Technology | Losant's Brandon Cannaday](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-08-16-the-impact-of-embedded-technology-losants-brandon-cannaday) (IoT For All Podcast)
- [Managing 250 Million Messages Per Day](https://hardwarepodcasts.com/podcast/over-the-air/2022-05-12-managing-250-million-messages-per-day) (Over the Air)
- [Ep. 11 | Real-Time Edge Processing: Get to Market Faster with Future-Proofed Designs](https://hardwarepodcasts.com/podcast/moores-lobby/2020-10-29-ep-11-real-time-edge-processing-get-to-market-faster-with-future-proofed-designs) (Moore's Lobby)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/embedded-fm/2014-04-09-46-im-painting-the-turtle. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Embedded.fm.