Hardware Podcasts

44: Light Up Strikes Back

Embedded.fm · 26 Mar 2014 · 48m

What this episode covers

Josh Chan and Tarun Pondicherry, founders of Lightup, discuss the journey of their electronics education kit from a Kickstarter campaign to shipping the MiniKit. They detail technical hurdles including PCB redesigns due to battery supplier changes and supply chain delays for the Mel 32 U4 microcontroller. The founders also explain their strategy for securing retail partnerships with Makershed and their plans to expand the product line with microcontroller blocks for programming education.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Lightup, Makershed
Products
MiniKit, Snap Circuits, Lego Mindstorms, Scratch
Chips
Mel 32 U4
Also
Maker Fair, International Toy Fair, Tech Crunch

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