# 43: A Lot of High-Falutin' Math

- Show: [Embedded.fm](https://hardwarepodcasts.com/podcast/embedded-fm)
- Published: 2014-03-19
- Length: 1h 01m
- Page: https://hardwarepodcasts.com/podcast/embedded-fm/2014-03-19-43-a-lot-of-high-falutin-math
- Listen: https://makingembeddedsystems.libsyn.com/mes-ep43mp3

## Summary

Tony Rios, Director of Engineering at MEMSIC, discusses the evolution of inertial measurement units (IMUs) from expensive, large-scale systems to affordable, MEMS-based devices. He explains the mathematical challenges of sensor fusion, specifically using Kalman filters to combine data from accelerometers, gyroscopes, magnetometers, and GPS to estimate position and orientation. Rios highlights MEMSIC's new IMU380 product line, which offers high-quality inertial navigation in a tiny form factor at a low price point, targeting applications like drones and IoT.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/embedded-fm/2014-03-19-43-a-lot-of-high-falutin-math#t=6) Introduction: Tony Rios and MEMSIC
- [0:46](https://hardwarepodcasts.com/podcast/embedded-fm/2014-03-19-43-a-lot-of-high-falutin-math#t=46) Career History: Crossbow, Sistron Donner, and MEMSIC
- [7:22](https://hardwarepodcasts.com/podcast/embedded-fm/2014-03-19-43-a-lot-of-high-falutin-math#t=442) Sensor Fundamentals: Accelerometers, Gyros, and Magnetometers
- [13:56](https://hardwarepodcasts.com/podcast/embedded-fm/2014-03-19-43-a-lot-of-high-falutin-math#t=836) Sensor Fusion and Kalman Filter Tuning
- [49:26](https://hardwarepodcasts.com/podcast/embedded-fm/2014-03-19-43-a-lot-of-high-falutin-math#t=2966) IMU380 Product Launch and Pricing
- [53:18](https://hardwarepodcasts.com/podcast/embedded-fm/2014-03-19-43-a-lot-of-high-falutin-math#t=3198) Future of MEMS and Hiring at MEMSIC

## Topics

- [Sensors & measurement in products](https://hardwarepodcasts.com/topic/sensors)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

companies scaling up

## Mentioned

- MEMSIC (company)
- Crossbow (company)
- Sistron Donner (company)
- IMU380 (product)
- ARS 500 (product)
- ARS 510 (product)
- AHARS 400 (product)
- Kalman filter (tool)

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- [Gregory Charvat and Three New Companies](https://hardwarepodcasts.com/podcast/the-amp-hour/2018-09-17-gregory-charvat-and-three-new-companies) (The Amp Hour)
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## Citing this page

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