Hardware Podcasts

40: Mwahaha Session

Embedded.fm · 26 Feb 2014 · 56m

What this episode covers

Lenore Edman, co-founder of Evil Mad Scientist Laboratories (EMSL), discusses her company's journey from a hobbyist blog to a bootstrapped business selling electronic kits for art and education. She details specific products like the LED Menorah, Watercolor Bot, and Bristlebot, explaining how they lower barriers to entry for electronics through solderless options and engaging designs. Edman emphasizes the importance of the maker community, particularly Maker Faire, and their strategy of serving educators and artists with low-cost, shield-compatible hardware like the Diavolino.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Evil Mad Scientist Laboratories, Adafruit, SparkFun
Products
LED Menorah kit, Watercolor Bot, Bristlebot, Eggbot, Diavolino, Snap-O-Lantern, Meggie Jr.
Chips
ATtiny2313
Also
Maker Faire

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