# 27: You Are Blowing My Mind

- Show: [Embedded.fm](https://hardwarepodcasts.com/podcast/embedded-fm)
- Published: 2013-11-13
- Page: https://hardwarepodcasts.com/podcast/embedded-fm/2013-11-13-27-you-are-blowing-my-mind
- Listen: https://makingembeddedsystems.libsyn.com/mes-ep27-mp3

## Summary

Ivo Stivoric, co-founder of Body Media (now part of Jawbone), discusses the shift from simple pedometers to multisensor wearable systems that fuse data from motion, skin temperature, and heat flux to provide accurate health insights and behavior modification. Sam Guilaume and David Rothenberg of Movea explain their indoor navigation algorithm, which uses smartphone inertial sensors for dead reckoning at ultra-low power, and their strategy to harden parts of the sensor fusion logic into ASICs for efficiency. Stephen Walsh of ISKN presents iSketchnote, a MEMS-based pen and paper digitizer that captures handwriting and sketches in real-time, highlighting its successful Kickstarter campaign and transition from prototype to manufacturing.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/embedded-fm/2013-11-13-27-you-are-blowing-my-mind#t=6) Introduction: Conference Highlights and Ivo Stivoric
- [2:00](https://hardwarepodcasts.com/podcast/embedded-fm/2013-11-13-27-you-are-blowing-my-mind#t=120) Ivo Stivoric: Body Media, Jawbone, and Multisensor Fusion
- [22:21](https://hardwarepodcasts.com/podcast/embedded-fm/2013-11-13-27-you-are-blowing-my-mind#t=1341) Sam Guilaume and David Rothenberg: Movea Indoor Navigation
- [31:01](https://hardwarepodcasts.com/podcast/embedded-fm/2013-11-13-27-you-are-blowing-my-mind#t=1861) Movea: Hardening Logic and ASIC Partnerships
- [38:59](https://hardwarepodcasts.com/podcast/embedded-fm/2013-11-13-27-you-are-blowing-my-mind#t=2339) Stephen Walsh: ISKN iSketchnote and Kickstarter Success
- [52:20](https://hardwarepodcasts.com/podcast/embedded-fm/2013-11-13-27-you-are-blowing-my-mind#t=3140) David Peter: Simple Chlorine Control Algorithm
- [1:09:16](https://hardwarepodcasts.com/podcast/embedded-fm/2013-11-13-27-you-are-blowing-my-mind#t=4156) Conclusion and Credits

## Topics

- [Sensors & measurement in products](https://hardwarepodcasts.com/topic/sensors)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Batteries & low-power design](https://hardwarepodcasts.com/topic/batteries-and-low-power)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

early-stage companies

## Mentioned

- Jawbone (company)
- Body Media (company)
- Movea (company)
- ISKN (company)
- iSketchnote (product)
- Misty Microelectronics (company)
- Honeywell (company)
- LETI (other)
- CEA (other)
- New Life International (company)

## Related episodes from other shows

- [Gregory Charvat and Three New Companies](https://hardwarepodcasts.com/podcast/the-amp-hour/2018-09-17-gregory-charvat-and-three-new-companies) (The Amp Hour)
- [An Interview with Noah Feehan - Biloquistic Blinking Blush](https://hardwarepodcasts.com/podcast/the-amp-hour/2014-06-25-an-interview-with-noah-feehan-biloquistic-blinking-blush) (The Amp Hour)
- [249. Harvard’s Smartwatch Makes You Run Faster & Safer](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2026-07-21-249-harvards-smartwatch-makes-you-run-faster-safer) (The Next Byte Podcast)
- [MEMS & Sensors Summit | WiFi & LoRa Make Nice | How to Blow A Recovery](https://hardwarepodcasts.com/podcast/ee-times-current/2019-10-04-mems-sensors-summit-wifi-lora-make-nice-how-to-blow-a-recovery) (EE Times Current)
- [Garbage Ninjas](https://hardwarepodcasts.com/podcast/the-amp-hour/2023-08-28-garbage-ninjas) (The Amp Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/embedded-fm/2013-11-13-27-you-are-blowing-my-mind. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Embedded.fm.