# 23: Go For Everything I Want

- Show: [Embedded.fm](https://hardwarepodcasts.com/podcast/embedded-fm)
- Published: 2013-10-16
- Length: 1h 07m
- Page: https://hardwarepodcasts.com/podcast/embedded-fm/2013-10-16-23-go-for-everything-i-want
- Listen: https://makingembeddedsystems.libsyn.com/mes-ep23-mp3

## Summary

Jeri Ellsworth, co-founder of Technical Illusions, discusses the development and Kickstarter launch of CastAR, a projected augmented and virtual reality system. She details the technical breakthroughs that solved motion sickness, including the use of retro-reflective materials and custom FPGA-based tracking, and explains the decision to fund via Kickstarter rather than venture capital to maintain control. Ellsworth also reflects on her time building hardware at Valve, her history with the Commodore 64 toy, and the challenges of transitioning from research to shipping physical products.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/embedded-fm/2013-10-16-23-go-for-everything-i-want#t=6) Introduction and Background
- [2:14](https://hardwarepodcasts.com/podcast/embedded-fm/2013-10-16-23-go-for-everything-i-want#t=134) Valve Hardware and the CastAR Origin
- [11:18](https://hardwarepodcasts.com/podcast/embedded-fm/2013-10-16-23-go-for-everything-i-want#t=678) CastAR Technology and Motion Sickness Solutions
- [35:55](https://hardwarepodcasts.com/podcast/embedded-fm/2013-10-16-23-go-for-everything-i-want#t=2155) Kickstarter Strategy and Pricing
- [42:14](https://hardwarepodcasts.com/podcast/embedded-fm/2013-10-16-23-go-for-everything-i-want#t=2534) Peripherals, RFID Grid, and Use Cases

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Debugging & failure analysis](https://hardwarepodcasts.com/topic/debugging-and-failure-analysis)

## Most relevant to

early-stage companies

## Mentioned

- CastAR (product)
- Technical Illusions (company)
- Valve Software (company)
- Google Glass (product)
- Oculus Rift (product)
- Commodore 64 (product)
- FPGA (chip)
- Kickstarter (other)

## Related episodes from other shows

- [An interview with Jeri Ellsworth - Absorptive Augmented Actuality](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-05-29-an-interview-with-jeri-ellsworth-absorptive-augmented-actuality) (The Amp Hour)
- [An Interview with Jeri Ellsworth - Intense Illusion Introduction](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-11-27-an-interview-with-jeri-ellsworth-intense-illusion-introduction) (The Amp Hour)
- [An Interview with Jason Cerundolo](https://hardwarepodcasts.com/podcast/the-amp-hour/2017-03-20-an-interview-with-jason-cerundolo) (The Amp Hour)
- [026 - You Can Lose in so Many Colors!](https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast/2019-08-31-026-you-can-lose-in-so-many-colors) (Unnamed Reverse Engineering Podcast)
- [Ep043: Ploopy, Castlevania Cube-Scroller, Projection Map Your Face, and Smoosh Those 3D Prints](https://hardwarepodcasts.com/podcast/hackaday-podcast/2019-11-08-ep043-ploopy-castlevania-cube-scroller-projection-map-your-face-and-smoosh-those) (Hackaday Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/embedded-fm/2013-10-16-23-go-for-everything-i-want. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Embedded.fm.