# Embedded Trends for a Connected World

- Show: [EE Times Current](https://hardwarepodcasts.com/podcast/ee-times-current)
- Published: 2023-02-03
- Length: 25m
- Page: https://hardwarepodcasts.com/podcast/ee-times-current/2023-02-03-embedded-trends-for-a-connected-world
- Listen: https://www.eetimes.com/podcasts/current_ep2/

## Summary

Nitin Dahad, Editor-in-Chief of Embedded.com, interviews Lars Riga, CTO of NXP Semiconductors, Fred Rivard, CEO of Micro Edge, and Sumit Chauhan, COO of Cerebrum X, to discuss embedded trends in a connected world. Riga explains the shift to a world that anticipates and automates, emphasizing hardware security and digital twins for smart homes and vehicles. Rivard describes how Micro Edge uses software containerization (Macroid) to decouple software from hardware, enabling faster time-to-market and subscription-based services. Chauhan details Cerebrum X’s approach to data monetization in automotive, focusing on synthetic sensors and crash scenario analysis using high-frequency data from cabin, vehicle health, and road streams.

## Chapters

- [0:43](https://hardwarepodcasts.com/podcast/ee-times-current/2023-02-03-embedded-trends-for-a-connected-world#t=43) Introduction: Nitin Dahad and Embedded Trends Overview
- [3:03](https://hardwarepodcasts.com/podcast/ee-times-current/2023-02-03-embedded-trends-for-a-connected-world#t=183) Lars Riga on NXP: Anticipating and Automating with Digital Twins
- [10:30](https://hardwarepodcasts.com/podcast/ee-times-current/2023-02-03-embedded-trends-for-a-connected-world#t=630) Fred Rivard on Micro Edge: Software Containerization and Macroid
- [17:34](https://hardwarepodcasts.com/podcast/ee-times-current/2023-02-03-embedded-trends-for-a-connected-world#t=1054) Sumit Chauhan on Cerebrum X: Automotive Data and Synthetic Sensors
- [20:54](https://hardwarepodcasts.com/podcast/ee-times-current/2023-02-03-embedded-trends-for-a-connected-world#t=1254) Crash Scenario Analysis and High-Frequency Data Collection

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Sensors & measurement in products](https://hardwarepodcasts.com/topic/sensors)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- NXP Semiconductors (company)
- Micro Edge (company)
- Cerebrum X (company)
- Macroid (product)
- Matter (other)
- ADAS (other)

## Related episodes from other shows

- [Ep. 49 | Driven and Connected, Arm VP Talks Intersection of Automotive and IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2022-07-05-ep-49-driven-and-connected-arm-vp-talks-intersection-of-automotive-and-iot) (Moore's Lobby)
- [The Spark Gap - Episode 19](https://hardwarepodcasts.com/podcast/the-spark-gap/2014-10-22-the-spark-gap-episode-19) (The Spark Gap)
- [33: Quitting My Finnish Lessons](https://hardwarepodcasts.com/podcast/embedded-fm/2014-01-02-33-quitting-my-finnish-lessons) (Embedded.fm)
- [The Future of IoT Revealed: Inside Samsara's Data Revolution with Evan Welbourne](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-11-the-future-of-iot-revealed-inside-samsaras-data-revolution-with-evan-welbourne) (Over the Air)
- [What is Hybrid Connectivity for IoT? | Monogoto's Maor Efrati | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-11-25-what-is-hybrid-connectivity-for-iot-monogotos-maor-efrati-internet-of-things-pod) (IoT For All Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ee-times-current/2023-02-03-embedded-trends-for-a-connected-world. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EE Times Current.