# That Sounds Reasonable | The Company Eating the World

- Show: [EE Times Current](https://hardwarepodcasts.com/podcast/ee-times-current)
- Published: 2021-03-05
- Length: 33m
- Page: https://hardwarepodcasts.com/podcast/ee-times-current/2021-03-05-that-sounds-reasonable-the-company-eating-the-world
- Listen: https://www.eetimes.com/podcasts/eetoa-ep125/

## Summary

Robin Gaster, author of "Behemoth: Amazon Rising," discusses Amazon's unique trajectory from a bookstore to a massive technology conglomerate, its expansion into healthcare via Amazon Pharmacy and Halo, and his proposal for a digital platform regulator to oversee its behavior. Qualcomm's Jim Chapman explains the development of Snapdragon Sound, a proprietary hardware and software ecosystem designed to deliver high-fidelity, low-latency audio across smartphones and wireless earbuds, addressing the quality compromises inherent in current wireless streaming.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ee-times-current/2021-03-05-that-sounds-reasonable-the-company-eating-the-world#t=0) Introduction and EE Times News Brief
- [0:00](https://hardwarepodcasts.com/podcast/ee-times-current/2021-03-05-that-sounds-reasonable-the-company-eating-the-world#t=0) Qualcomm Snapdragon Sound and Audio Quality
- [15:47](https://hardwarepodcasts.com/podcast/ee-times-current/2021-03-05-that-sounds-reasonable-the-company-eating-the-world#t=947) Robin Gaster on Amazon's Rise and AWS Origins
- [22:40](https://hardwarepodcasts.com/podcast/ee-times-current/2021-03-05-that-sounds-reasonable-the-company-eating-the-world#t=1360) Regulating Amazon and Healthcare Expansion

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

large enterprises

## Mentioned

- Qualcomm (company)
- Snapdragon Sound (product)
- Amazon (company)
- AWS (product)
- Amazon Pharmacy (product)
- Halo (product)
- MIPS (company)
- Wave Computing (company)
- Marvel (company)
- Facebook (company)

## Related episodes from other shows

- [Episode 41: B2B The Story of Qualcomm](https://hardwarepodcasts.com/podcast/the-circuit/2023-11-06-episode-41-b2b-the-story-of-qualcomm) (The Circuit)
- [Amazon Moves In, Dave Says Run](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-10-16-amazon-moves-in-dave-says-run) (The Amp Hour)
- [Episode 91: Thoughts on: Snapdragon Summit, Arm v. QCOM, RISC-V Summit](https://hardwarepodcasts.com/podcast/the-circuit/2024-10-29-episode-91-thoughts-on-snapdragon-summit-arm-v-qcom-risc-v-summit) (The Circuit)
- [#022: How Two Dads Thoughtfully Scaled Yoto Into One of the Fastest Growing Kid Tech Brands](https://hardwarepodcasts.com/podcast/coredump-sessions/2026-05-13-022-how-two-dads-thoughtfully-scaled-yoto-into-one-of-the-fastest-growing-kid-te) (Coredump Sessions)
- [Episode 40: Apple M3, Qualcomm X Elite, and Increased Competition for X86](https://hardwarepodcasts.com/podcast/the-circuit/2023-10-31-episode-40-apple-m3-qualcomm-x-elite-and-increased-competition-for-x86) (The Circuit)

## Citing this page

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