# The Button Revolution Is Here | On Succession | The Internet of IoT

- Show: [EE Times Current](https://hardwarepodcasts.com/podcast/ee-times-current)
- Published: 2020-12-11
- Length: 46m
- Page: https://hardwarepodcasts.com/podcast/ee-times-current/2020-12-11-the-button-revolution-is-here-on-succession-the-internet-of-iot
- Listen: https://www.eetimes.com/podcasts/1354652/

## Summary

NextInput CEO Ali Foughi explains how their MEMS-based force sensing technology replaces mechanical buttons and capacitive touch in smartphones, wearables, and automotive dashboards, offering reliability and multi-level control. On Semiconductor discusses its succession plan following Keith Jackson's retirement, highlighting the appointment of Hassan Elkuri, former Cypress CEO, who executed a strategy to position Cypress for acquisition by Infineon. The Wireless Broadband Alliance and LoRa Alliance detail how combining Wi-Fi and LoRa technologies enables sophisticated IoT applications, including Volvo’s factory logistics tracking and smart city monitoring.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ee-times-current/2020-12-11-the-button-revolution-is-here-on-succession-the-internet-of-iot#t=0) Introduction: NextInput and the Button Revolution
- [3:55](https://hardwarepodcasts.com/podcast/ee-times-current/2020-12-11-the-button-revolution-is-here-on-succession-the-internet-of-iot#t=235) Ali Foughi on NextInput's Force Touch Technology
- [12:17](https://hardwarepodcasts.com/podcast/ee-times-current/2020-12-11-the-button-revolution-is-here-on-succession-the-internet-of-iot#t=737) Trade-offs: Aesthetics, Reliability, and Usability
- [16:26](https://hardwarepodcasts.com/podcast/ee-times-current/2020-12-11-the-button-revolution-is-here-on-succession-the-internet-of-iot#t=986) Replicating Tactile Feedback with Haptics
- [23:24](https://hardwarepodcasts.com/podcast/ee-times-current/2020-12-11-the-button-revolution-is-here-on-succession-the-internet-of-iot#t=1404) NextInput's Growth and Profitability
- [25:26](https://hardwarepodcasts.com/podcast/ee-times-current/2020-12-11-the-button-revolution-is-here-on-succession-the-internet-of-iot#t=1526) On Semiconductor's Succession: Keith Jackson to Hassan Elkuri
- [29:22](https://hardwarepodcasts.com/podcast/ee-times-current/2020-12-11-the-button-revolution-is-here-on-succession-the-internet-of-iot#t=1762) Wi-Fi and LoRa Alliance: Enabling IoT Connectivity
- [31:18](https://hardwarepodcasts.com/podcast/ee-times-current/2020-12-11-the-button-revolution-is-here-on-succession-the-internet-of-iot#t=1878) Volvo Factory Logistics and Smart City Use Cases
- [44:23](https://hardwarepodcasts.com/podcast/ee-times-current/2020-12-11-the-button-revolution-is-here-on-succession-the-internet-of-iot#t=2663) Conclusion and Sponsor Read

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies, large enterprises

## Mentioned

- NextInput (company)
- Ali Foughi (other)
- Sierra Ventures (other)
- Intel Capital (other)
- Invensense (company)
- Maxim Integrated (company)
- Apple (company)
- iPad (product)
- iPod nano (product)
- SpaceX (company)
- Apollo spacecraft (product)
- E. A. Johnson (other)
- On Semiconductor (company)
- Keith Jackson (other)
- Motorola (company)
- Hassan Elkuri (other)
- Cypress Semiconductor (company)
- Infineon (company)
- Junko Yushida (other)
- Wireless Broadband Alliance (company)
- LoRa Alliance (company)
- Remy Lorraine (other)
- Bruno Thomas (other)
- Boingo (company)
- Charter (company)
- Cisco (company)
- Volvo (company)
- Lacuna Space (company)
- ABBIway (company)
- Wi-Fi (other)
- LoRa (other)
- 5G (other)
- 4G (other)

## Related episodes from other shows

- [How IoT Impacts Commercial Real Estate | Disruptive Technologies' Erik Fossum Færevaag](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-06-02-how-iot-impacts-commercial-real-estate-disruptive-technologies-erik-fossum-f-rev) (IoT For All Podcast)
- [Episode 14: The Wide World of Sensors](https://hardwarepodcasts.com/podcast/the-circuit/2023-04-11-episode-14-the-wide-world-of-sensors) (The Circuit)
- [At Silicon Labs, Wireless IoT is Only The First Step in Rethinking Product Design](https://hardwarepodcasts.com/podcast/moores-lobby/2024-04-09-at-silicon-labs-wireless-iot-is-only-the-first-step-in-rethinking-product-design) (Moore's Lobby)
- [27: You Are Blowing My Mind](https://hardwarepodcasts.com/podcast/embedded-fm/2013-11-13-27-you-are-blowing-my-mind) (Embedded.fm)
- [The Importance of Cellular Connectivity in IoT? | Sequans Communications' Georges Karam](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-03-23-the-importance-of-cellular-connectivity-in-iot-sequans-communications-georges-ka) (IoT For All Podcast)

## Citing this page

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