# CEO Interview: On Semi’s Keith Jackson | Bumper Bowling and Driver Safety | IoT Security Conference

- Show: [EE Times Current](https://hardwarepodcasts.com/podcast/ee-times-current)
- Published: 2020-10-09
- Length: 1h 11m
- Page: https://hardwarepodcasts.com/podcast/ee-times-current/2020-10-09-ceo-interview-on-semis-keith-jackson-bumper-bowling-and-driver-safety-iot-securi
- Listen: https://www.eetimes.com/podcasts/eetoa-100920/ ‎

## Summary

Keith Jackson, former CEO of On Semiconductor, discusses the company's strategy of acquiring over 20 companies, including AMI Semiconductor and Fairchild, to build a broad portfolio in analog, power, and image sensors for automotive and industrial markets. Jack Weast, Intel Mobileye’s VP for autonomous vehicle standards, explains the 'Responsibility Sensitive Safety' (RSS) mathematical model and its application in driver assistance systems, including the upcoming Geely deal. The episode also covers the upcoming IoT Security Virtual Conference, highlighting the need for 'Secure by Design' principles as over 70% of connected devices remain vulnerable.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ee-times-current/2020-10-09-ceo-interview-on-semis-keith-jackson-bumper-bowling-and-driver-safety-iot-securi#t=0) Introduction and Keith Jackson Overview
- [3:12](https://hardwarepodcasts.com/podcast/ee-times-current/2020-10-09-ceo-interview-on-semis-keith-jackson-bumper-bowling-and-driver-safety-iot-securi#t=192) On Semi's Acquisition Strategy and Portfolio
- [10:22](https://hardwarepodcasts.com/podcast/ee-times-current/2020-10-09-ceo-interview-on-semis-keith-jackson-bumper-bowling-and-driver-safety-iot-securi#t=622) On Semi's Market Position and Leadership
- [13:40](https://hardwarepodcasts.com/podcast/ee-times-current/2020-10-09-ceo-interview-on-semis-keith-jackson-bumper-bowling-and-driver-safety-iot-securi#t=820) Industry Challenges: Trade Wars and COVID
- [25:00](https://hardwarepodcasts.com/podcast/ee-times-current/2020-10-09-ceo-interview-on-semis-keith-jackson-bumper-bowling-and-driver-safety-iot-securi#t=1500) Ethics, ESG, and Industry Cycles
- [33:43](https://hardwarepodcasts.com/podcast/ee-times-current/2020-10-09-ceo-interview-on-semis-keith-jackson-bumper-bowling-and-driver-safety-iot-securi#t=2023) IoT Security Conference and Secure by Design
- [40:52](https://hardwarepodcasts.com/podcast/ee-times-current/2020-10-09-ceo-interview-on-semis-keith-jackson-bumper-bowling-and-driver-safety-iot-securi#t=2452) Mobileye's RSS Safety Model and Bumper Bowling
- [58:37](https://hardwarepodcasts.com/podcast/ee-times-current/2020-10-09-ceo-interview-on-semis-keith-jackson-bumper-bowling-and-driver-safety-iot-securi#t=3517) Mobileye's Geely Deal and Future of AVs

## Topics

- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

large enterprises

## Mentioned

- On Semiconductor (company)
- Keith Jackson (other)
- Intel Mobileye (company)
- Jack Weast (other)
- AMI Semiconductor (company)
- Fairchild Semiconductor (company)
- NXP (company)
- Qualcomm (company)
- GlobalFoundries (company)
- TSMC (company)
- Waymo (company)
- Geely (company)
- Infineon (company)
- Microchip (company)
- Silicon Labs (company)
- STMicroelectronics (company)
- Arrow Electronics (company)
- Wayne Dragon (other)
- Responsibility Sensitive Safety (other)
- RSS (other)

## Related episodes from other shows

- [Ep. 49 | Driven and Connected, Arm VP Talks Intersection of Automotive and IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2022-07-05-ep-49-driven-and-connected-arm-vp-talks-intersection-of-automotive-and-iot) (Moore's Lobby)
- [Navigating the Semiconductor Space for IoT | Rand Technology's Jennifer Strawn | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-11-07-navigating-the-semiconductor-space-for-iot-rand-technologys-jennifer-strawn-inte) (IoT For All Podcast)
- [The State of IoT Development | The Eclipse Foundation's Frédéric Desbiens | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-12-17-the-state-of-iot-development-the-eclipse-foundations-frederic-desbiens-internet) (IoT For All Podcast)
- [Episode 13: How Semiconductors Will Shape The Automotive Industry](https://hardwarepodcasts.com/podcast/the-circuit/2023-04-03-episode-13-how-semiconductors-will-shape-the-automotive-industry) (The Circuit)
- [APEX.AI discusses autonomous vehicle OS's; Nearly $1B in funding announcements](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2022-01-21-apex-ai-discusses-autonomous-vehicle-oss-nearly-1b-in-funding-announcements) (The Robot Report Podcast)

## Citing this page

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