# More Than Moore | Ford Bets on Mobileye | The SRN1 serial G-12-4

- Show: [EE Times Current](https://hardwarepodcasts.com/podcast/ee-times-current)
- Published: 2020-07-24
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-24-more-than-moore-ford-bets-on-mobileye-the-srn1-serial-g-12-4
- Listen: https://www.eetimes.com/podcasts/more-than-moore-ford-bets-on-mobileye-the-srn1-serial-g-12-4

## Summary

Junko Yoshida discusses Ford's strategic decision to partner exclusively with Mobileye for its global ADAS lineup, highlighting Mobileye's Road Experience Management (REM) crowdsourcing ecosystem and the shift in automotive supplier relationships. Tom Wong, Director of Marketing at Cadence Design Systems, explains the industry's transition from Moore's Law to 'More Than Moore' and 'Beyond Moore,' focusing on multi-chip modules, advanced packaging, and the economic drivers of disaggregated SoCs in data centers. The episode also covers the historical significance of the SRN1 hovercraft, detailing its engineering by Saunders-Roe and its role as the first practical hovercraft.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-24-more-than-moore-ford-bets-on-mobileye-the-srn1-serial-g-12-4#t=0) Introduction: EE Times Weekly Briefing
- [2:48](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-24-more-than-moore-ford-bets-on-mobileye-the-srn1-serial-g-12-4#t=168) Ford's Exclusive Partnership with Mobileye and ADAS Strategy
- [15:34](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-24-more-than-moore-ford-bets-on-mobileye-the-srn1-serial-g-12-4#t=934) Tom Wong on Moore's Law Limits and Lithography Challenges
- [19:13](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-24-more-than-moore-ford-bets-on-mobileye-the-srn1-serial-g-12-4#t=1153) More Than Moore: Multi-Chip Modules and Advanced Packaging
- [30:04](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-24-more-than-moore-ford-bets-on-mobileye-the-srn1-serial-g-12-4#t=1804) Economics of Internet Giants and Semiconductor M&A
- [33:18](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-24-more-than-moore-ford-bets-on-mobileye-the-srn1-serial-g-12-4#t=1998) History of the SRN1 Hovercraft and Saunders-Roe

## Topics

- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

large enterprises

## Mentioned

- Cadence Design Systems (company)
- Mobileye (company)
- Ford Motor (company)
- Intel (company)
- AMD (company)
- Saunders-Roe (company)
- SRN1 (product)
- Mobileye IQ5 (product)
- Road Experience Management (product)

## Related episodes from other shows

- [Season 5 of Moore's Lobby is Coming Soon](https://hardwarepodcasts.com/podcast/moores-lobby/2022-09-06-season-5-of-moores-lobby-is-coming-soon) (Moore's Lobby)
- [Get Ready For Season 4 of Moore's Lobby](https://hardwarepodcasts.com/podcast/moores-lobby/2022-03-01-get-ready-for-season-4-of-moores-lobby) (Moore's Lobby)
- [Microfichery](https://hardwarepodcasts.com/podcast/the-amp-hour/2018-04-09-microfichery) (The Amp Hour)
- [Episode 3: Moore's Law and Process vs. Packaging](https://hardwarepodcasts.com/podcast/the-circuit/2023-01-16-episode-3-moores-law-and-process-vs-packaging) (The Circuit)
- [Episode 67: A Conversation with Aart de Geus on EDA and the Future of Silicon Design](https://hardwarepodcasts.com/podcast/the-circuit/2024-05-13-episode-67-a-conversation-with-aart-de-geus-on-eda-and-the-future-of-silicon-des) (The Circuit)

## Citing this page

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