# It’s a Big Deal: ADI & Maxim | Green Age E-Waste Land | One Inspirational Step

- Show: [EE Times Current](https://hardwarepodcasts.com/podcast/ee-times-current)
- Published: 2020-07-17
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-17-its-a-big-deal-adi-maxim-green-age-e-waste-land-one-inspirational-step
- Listen: https://www.eetimes.com/podcasts/its-a-big-deal-a…spirational-step/

## Summary

Bolaji Ojo, a veteran business journalist, analyzes Analog Devices' $21 billion stock acquisition of Maxim Integrated, arguing the deal is a strategic move to consolidate market share and improve financial ratios rather than just product complementarity. Serge Verdu, co-founder of Back Market, discusses the company's platform for certified refurbished electronics, explaining how it combats planned obsolescence and supports the right to repair movement by connecting consumers with a vetted network of refurbishers. The episode highlights the tension between linear consumption and the circular economy, noting that 50 million tons of e-waste are generated annually, with Back Market claiming to have saved 1,500 tons of waste through smartphone sales alone.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-17-its-a-big-deal-adi-maxim-green-age-e-waste-land-one-inspirational-step#t=0) Introduction: ADI/Maxim Deal and Back Market Overview
- [3:13](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-17-its-a-big-deal-adi-maxim-green-age-e-waste-land-one-inspirational-step#t=193) Bolaji Ojo on ADI's Strategic Rationale for Buying Maxim
- [14:17](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-17-its-a-big-deal-adi-maxim-green-age-e-waste-land-one-inspirational-step#t=857) Serge Verdu on Back Market's Model and Planned Obsolescence
- [26:21](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-17-its-a-big-deal-adi-maxim-green-age-e-waste-land-one-inspirational-step#t=1581) Back Market's Vetting Process and Right to Repair
- [31:22](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-17-its-a-big-deal-adi-maxim-green-age-e-waste-land-one-inspirational-step#t=1882) E-Waste Statistics, Regulatory Context, and Apollo 11 Anniversary

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

large enterprises, early-stage companies

## Mentioned

- Analog Devices (company)
- Maxim Integrated (company)
- Back Market (company)
- Texas Instruments (company)
- Apple (company)
- Samsung (company)
- Soft Bank (company)
- Arm (company)
- Linear Technology (company)

## Related episodes from other shows

- [That SCOOPshow - Season 6, Productronica 2021 - Håvard Korsvoll, CTO at Circular Components](https://hardwarepodcasts.com/podcast/ems-c-level/2021-11-11-that-scoopshow-season-6-productronica-2021-havard-korsvoll-cto-at-circular-compo) (EMS@C-LEVEL)
- [E-Waste Crisis: How Component Sense is Making a Difference](https://hardwarepodcasts.com/podcast/ontrack/2024-11-13-e-waste-crisis-how-component-sense-is-making-a-difference) (OnTrack)
- [Recycle All Your Microcontrollers](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-08-07-recycle-all-your-microcontrollers) (The Amp Hour)
- [Upgradable, Durable, and Greener Laptops for Reducing CO2 Emissions with Nirav Patel, Ceo and Founder of Framework](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2023-03-16-upgradable-durable-and-greener-laptops-for-reducing-co2-emissions-with-nirav-pat) (Hardware to Save a Planet)
- [Ep 162: Hackaday Prize is On, Thermal Printers are So Hot These Days, Cloud Chambers are Super Cool, and Batteries Must be Replaceable](https://hardwarepodcasts.com/podcast/hackaday-podcast/2022-04-01-ep-162-hackaday-prize-is-on-thermal-printers-are-so-hot-these-days-cloud-chamber) (Hackaday Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-17-its-a-big-deal-adi-maxim-green-age-e-waste-land-one-inspirational-step. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EE Times Current.